Collection context
Summary
- Creators:
- Hannaford, Peter and Deaver & Hannaford, Inc
- Abstract:
- Speeches and writings, correspondence, memoranda, printed matter, and photographs, relating to the political career of Ronald Reagan as governor of California and as presidential candidate in 1976 and 1980. Includes drafts of the book by Peter Hannaford, The Reagans: A Political Portrait (New York, 1983), and research material used for the book, including speeches by Ronald Reagan; schedules, press releases, and position papers prepared for Reagan; and selected records of work for Reagan carried out by the public relations firm Deaver & Hannaford, Inc.
- Extent:
- 24 manuscript boxes, 6 floppy disks, 5 sound cassettes (9.6 Linear Feet)
- Language:
- English
- Preferred citation:
-
[Identification of item], Peter Hannaford papers, [Box no., Folder no. or title], Hoover Institution Library & Archives
Background
- Scope and content:
-
The Peter Hannaford papers reflect the contributions made by him and public relations firm, Deaver & Hannaford, Inc., to the development of Ronald Reagan's political career from governor of California to his candidacy for the presidency of the United States in 1976 and 1980. This process is based on an extensive search for research materials, such as Ronald Reagan's correspondence, schedules, writings and speeches, that Peter Hannaford used in his books including, The Reagans: A Political Portrait, and is evident in the entire collection.
The Peter Hannaford File, on the one hand, is a documentation about his literary accomplishments and his plan for promoting his books through public events, book tours, radio interviews, and radio scripts, and on the other, represents his efforts to develop a positive political image of Ronald Reagan.
The Ronald Reagan File sheds light on the campaigns of 1976 and 1980, to focus attention on campaign issues, represent the Republican political platform, and bring to the forefront the organized and systematic effort made to reflect on Ronald Reagan's stand on the issues and their impact on the primary elections.
Collected Research series is basically a collection of research materials intended to gather information relating to conference proceedings attended by Ronald Reagan as governor of California, countries, individuals, national policies, organizations, political parties, and visit of foreign dignitaries signifying possible impact on United States foreign policy. Although the dates of this series have been quoted as 1949-1980, there are photocopies of materials about Panama Canal dating back to 1901.
The Photographs and slides play an important role as they depict campaign trips and are a visual representation of Ronald Reagan, Peter Hannaford, Margaret Thatcher, and others. Audio-Visual File consists of one 7 inch 45 RPM record illustrating Ronald Reagan's commentary on current issues affecting our lives and 4 cassettes recording voices of some prominent politicians and media personalities. This could complement Ronald Reagan's speeches on the campaign trail.
Last but not the least, the Computer Files consists of 6 disks serving as an electronic storage for manuscripts of Peter Hannaford's books and related papers, either written or edited by him.
- Biographical / historical:
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Date Event 1932 September 21 Born, Glendale, California1954 AB, University of California1954-1956 First Lieutenant, Signal Corps, U.S. Army1956 Account executive, Helen A. Kennedy advertising firm1957-1962 Vice president, Kennedy-Hannaford, Inc., San Francisco and Oakland, California1962-1967 President, Kennedy-Hannaford, Inc. (name changed to Kennedy, Hannaford & Dolman, Inc., 1965)1967-1969 Pettler and Hannaford, Inc.1968-1969 National president, Mutual Advertising Agency Network1969-1972 Vice president, Wilton, Coombs & Colnett, Inc.1972 Representative nominee, United States Congress1972-1973 Chairman, California Governor's Consumer Fraud Task Force1973 President, Hannaford & Associates, Oakland, California1974 Assistant to Governor of Californis – Director, Public Affairs, Governor's office, Sacramento, California1975-1995 Chairman of the Board, Hannaford Company, Inc.1981-1989 Trustee, White House Preservation Fund1981-1992 Trustee, Public Relations Advertising Commission, USIA1983 Author, The Reagans: A Political Portrait1986 Author, Talking Back to the Media (Japanese edition, 1990)1986-1991 Member, The Commonwealth Fund's Commission on Elderly People Living Alone1991-1996 Member, Advertising Commission, Mount Vernon1994 Co-author, Remembering Reagan1996 Managing Director, Franklin Firm, Washington, D.C.1997 Editor, My Heart Goes Home: A Hudson Valley Memoir by Thomas Sweet Lossing1999 Compiler and editor, The Essential George Washington2001 Compiler and editor, The Quotable Calvin Coolidge - Acquisition information:
- Materials were acquired by the Hoover Institution Library Archives in 1983
- Arrangement:
-
The collection is organized into 6 series: Peter Hannaford File, Ronald Reagan File, Collected Research, Photographs, Audio-Visual File, and Computer File.
- Physical location:
- Hoover Institution Library & Archives
- Rules or conventions:
- Describing Archives: A Content Standard
Access and use
- Restrictions:
-
The collection is open for research; materials must be requested in advance via our reservation system. If there are audiovisual or digital media material in the collection, they must be reformatted before providing access.
- Terms of access:
-
For copyright status, please contact the Hoover Institution Library & Archives
- Preferred citation:
-
[Identification of item], Peter Hannaford papers, [Box no., Folder no. or title], Hoover Institution Library & Archives
- Location of this collection:
-
Hoover Institution Library & Archives, Stanford UniversityStanford, CA 94305-6003, US
- Contact:
- (650) 723-3563