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Guide to the Richard Alfred Russell Papers
SC0351  
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Collection Contents

Box 1, Folder 1

Wesix Electric Heater 1937

Scope and Content Note

-Tested. Selling Plan for Wesix, Principles of Advertising II
-A Plan for Advertising and Merchandising the Wesix Electric Heater, Principles of Advertising II
Box 1, Folder 2

Su-perb Soap 1938

Scope and Content Note

-Correspondence and enclosure to E. F. Becker of Safeway Stores Inc., from Professor Richard Russell, January 7, 1938, re: class campaign preparation for Su-perb Soap, Principles of Advertising II
-Article in Western Advertising Magazine, about the Su-perb Soap advertising campaign which was prepared for the course Principles of Advertising II
Box 1, Folder 3

Su-perb Soap 1938

Scope and Content Note

-Plan of Advertising and merchandising Su-perb granulated soap, National campaigns Class, Winter Quarter, Book 1 of 2
Box 1, Folder 4

Su-perb Soap 1938

Scope and Content Note

-Plan of Advertising and Merchandising Su-perb granulated. soap, Book 2 of 2
Box 1, Folder 5

Sunny Dawn Tomato Juice 1939

Scope and Content Note

-Advertising Presentation to Safeway Stores, Inc.,"Sunny Dawn Tomato Juice," National campaigns Class, Journalism Division, Spring Quarter
Box 1, Folder 6

Harvey's Fresh Frozen Foods Spring 1940

Scope and Content Note

-A Plan for Advertising Harvey's Fresh Frozen Foods, National campaigns Course
Box 1, Folder 7

Miscellaneous 1936-1940

Scope and Content Note

-Correspondence, Ray Lyman wilbur to R.A. Russell, April 15, 1940, re: salary
-Stanford University Time Schedule, 1936-37
Box 2

Graphic Presentation: Harvey's Fresh Frozen Foods, Advertising campaign

Box 2

Graphic Presentation: Su-perb Soap, Advertising campaign