THE CHINESE 4,660th NEW YEAR in New Chinatown

FRIDAY EVENING, 6 P.M. to 10 P.M. - FEBRUARY 9, 1962


"GONG HAY FOT CHOY" (Wishing you a prosperous New Year) will be the cordial keynote commencing on Friday Evening, February 9th, when the Chinese communities throughout America will be celebrating their 4,660th Chinese New Year. This year will be the "Year of the Tiger", an important year for strength, abundance and prosperity.

The New Chinatown Chamber of Commerce and its president, William Hong, extend their cordial invitation to you and your friends — the entire public of Los Angeles, to join with them in the gigantic celebration to honor their New Year. The festivities will be held in New Chinatown, which is located on the 900 block on N. Broadway or N. Hill St.

The New Year in New Chinatown will be an evening of many gala festivities. Amongst the roar of firecrackers — the Dragon Dances chasing away the evil spirits, the evening will be filled with parades, musicals, native dances, magic shows and fashion shows.

The New Year is the greatest of all the Chinese celebrations. It is the time for great rejoicing, with a world filled with happiness and promise. Debts are paid before the New Year, leaving everyone free for mirth and happiness in a carefree manner.

The most important ritual takes place on New Year's eve when sweets, fruits, flowers and choicest foods are blessed and offered before the portraits of ancestors. When the ceremonial hour arrives the head of the family lights red candles and burns incense. Tea is offered to the spirits of deceased loved ones, and members of the family, according to seniority bow before the portraits of the departed. [illegible data] ones

Dinner on New Years's eve is the most sumptuous of the year. Foods take on fanciful and exotic names. An egg becomes a "silver ingot," taros becomes "fortunes," and rice cakes signify "progress and advance." The entire family congregates gaily around the table, drinking toasts and telling jokes. Gifts are exchanged. Parents wrap silver dollars or bank notes in red paper and place them under the children's pillows.

Chinese greet each other on New Year's day with the expression "Gong Hay Fot Choy", equivalent to "wishing you a prosperous New Year." When you attend the New Year's festivities in New Chinatown, you may also greet your Chinese cousins with a hearty "Gong Hay Fot Choy."

Mark your calendar for this exciting event. Free Fun For All!

Gong Hay Fot Choy!