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The father of bank marketing : oral history transcript : Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005.
BANC MSS 2005/249 c; Phonotape 3773 C:1-18; BANC MSS 2005/249 c suppl.
Collection Overview

Title:

The father of bank marketing : oral history transcript: Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005

Creator/Contributor:

Rosenberg, Richard M., 1930-, creator, interviewee.

Creator/Contributor:

LaBerge, Germaine, interviewer.

Creator/Contributor:

Bancroft Library, Regional Oral History Office.

Abstract:

Childhood, family background and education, 1930-1952; U.S. Navy, 1952-1959; Crocker National Bank, 1959-1962; Wells Fargo Bank, 1962-1984; second interlude at Crocker, 1984-1986; Seafirst, president and CEO, 1986-1987; Bank of America, 1987-1996, including time as CEO, 1990-1996.
biographical information and clippings.

Date:

2005 (issued)

Subject:

n-us-ca -- n-us---
Rosenberg, Richard M -- 1930- -- Interviews
Crocker National Bank.
Wells Fargo Bank.
Bank of America.
Seafirst Corporation.
Bankers -- California -- Interviews
Banks and banking -- United States
Bank marketing -- United States

Note:

Richard M. Rosenberg ; interviews conducted by Germaine LaBerge in 1996 and 1997. Regional Oral History Office, The Bancroft Library, University of California, Berkeley,
Audio tape recording of the interviews also available. Shelved as Phonotape 3773 C:1-18.
Also available online.
Duplicate transcript: Dept. of Special Collections, University of California, Los Angeles Library.
This manuscript is made available for research purposes only. All publication rights are reserved to The Bancroft Library of the University of California, Berkeley. Requests for permission to quote for publication should be addressed to the Regional Oral History Office, The Bancroft Library, University of California, Berkeley.
Volume includes index.

Type:

biography
Oral histories.

Physical Description:

print
ii, 186 p. : ill., port. ; 29 cm.
18 sound cassettes.
1 box.

Language:

English

Identifier:

http://nma.berkeley.edu/ark:/28722/bk0005z1d0c
BANC MSS 2005/249 c
Phonotape 3773 C:1-18
BANC MSS 2005/249 c suppl.

Origin:

California

Copyright Note:

This manuscript is made available for research purposes only. All publication rights are reserved to The Bancroft Library of the University of California, Berkeley. Requests for permission to quote for publication should be addressed to the Regional Oral History Office, The Bancroft Library, University of California, Berkeley.

Related Item:

http://nma.berkeley.edu/ark:/28722/bk0005z1d0c