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Guide to the Pacifica Foundation Publicity brochures and papers, 1949-1984
Special Collections M0425  
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Number 1 1949, June 15-18, KPFA INTERIM FOLIO. KPFA INTERIM was the period before full authorized power was used. KPFA INTERIM lasted 16 months before it ceased for lack of funds. KPFA returned to the air 9 months later, May 18, 1951 with increased power. The Folio size of Volume 1 No. 1 prevailed for approximately 20 years, then changed to a larger journal. In 1972 the KPFA FOLIO changed to a newspaper format. Beginning with the journal size there were articles, often lengthy, in addition to the schedule of programs.


Number 2 1951 AMERICA'S FIRST LISTENER-SPONSORED STATION. This is a single sheet printed on both sides, including a subscription form.


Number 3 1955 November, THE PACIFICA PROJECT. The original was printed both sides, a 14-page tall brochure with a green heavy-stock cover. This piece was issued after a turbulent period of internal conflict over administration, ending with the creation of a Presidency with Lewis Hill, generally referred to as the founder of KPFA returning after a year of absence to become President of Pacifica Foundation.


Number 4 1956A mailer on legal-size tan stock with black print except for oversize extra tall and slim KPFA in green ink. The brochure states that KPFA is the only listener-sponsored station in the world.


Number 5 1958Brochure with a map of the KPFA signal coverage. It is 4 pages (2 pages printed both sides) with some detail about the programs and administration. This was the first mailing for the period after Lewis Hill had committed suicide on July 31, 1957. Former University of California professor, Harold Winkler, had accepted the dual positions of President of Pacifica and Manager of KPFA.


Number 5a 1958 April 26,reprint from The Economist, BERKELEY'S BBC. This was the earliest preserved of a number of reprints issued on standard

Physical Description: 8½ × 11 paper.

Number 5b 1958, February 24,reprint from Time, Highbrow's Delight.


Number 6 1959 LISTENER-SUBSCRIPTION RADIO FOR SOUTHERN CALIFORNIA. KPFK-FM in Los Angeles was the first expansion of Pacifica Foundation outside of Berkeley. KPFK went on the air July 26, 1959. This 4-page brochure was issued shortly before KPFK went on the air. It contains a portrait of Terrell T. Drinkwater, Manager before a mike with KPFK on it. Terry, like many other Pacifica people, went on to establish himself in broadcasting. In 1984 he is on the CBS news staff.


Number 7 1960 May-Juneissue of NAEB Journal, PACIFICA RADIO -- ROOM FOR DISSENT. This reprint is a longer publicity piece about Pacifica/KPFA by Harold Winkler, President of Pacifica Fdn., Manager of KPFA.


Number 8 1960'sFACTS AND FIGURES on Pacifica Radio. This was an ambitious 8-page piece. The inner pages, 2 through 7, were the same for the then three Pacifica stations, KPFA, KPFK, WBAI. The cover page was different for each of the stations and for Pacifica. This is the first publicity piece with the bird logo, with its subtle bird head within the wing spread of the gold bird. The station people preferred logos of their own design and seldom used it.


Number 9 1960A narrow 4-page brochure bearing the KPFK individual logo, KPFK in circle.


Number 10 1960's, late. KPFA? IT IS NOT ONLY ROMANTICISM... IT IS RASH, RAW, UNADULTERATED EFFRONTERY. IT IS MAGNIFICENT. Marshall Windmiller was one of the most popular persons ever to broadcast on KPFA. This brochure contains the text of one of his 15 minute commentaries.


Number 10a 1960, August 20.reprint of a Robert Lewis Shayon eulogy of WBAI, the Pacifica station in New York, first published in the Saturday Review, titled, INTELLECTUAL PONY EXPRESS. All the Pacifica stations distributer hundreds of copies.


Number 11 1961Another all-Pacifica promotion piece, gray heavy stock paper, 4-fold but read on opening like a piece of legal-sized paper on which a Typical day of program was printed. The Articles of Incorporation were printed on the half fold.


Number 11a 1963, February.Trevor Thomas on the Pacifica Hearings, reprinted from The Liberal Democrat. It is in the form of an interview of Trevor Thomas, President of Pacifica and Manager of KPFA, telling some of the story of the Senate Internal Security Sub-Committee (SISS) investigation of Pacifica Foundation on alleged Communist infiltration. The interviewer is the popular Marshall Windmiller. On the cover is a letter signed by S. I. Hayawaka urging people to send letters of support to the FCC. Hayakawa organized Friends of Free Radio. His letter introduces this brochure.


Number 11b 1963, June 6,PERFORMER'S CHOICE 3. Three ambitious concerts were sponsored by KPFA in 1963 to emphasize the fact that KPFA has live music concerts and broadcasts music by new composers.


Number 11c 1963An unusual green 16-page brochure with internal cut-out designs, provided to WBAI by Push-Pin Press. This is number 41 Push Pin Graphic. The principal part is a reprint of Emotional Involvement one of the most popular of the very popular lecturer, Ralph R. Greenson, whose recorded talks by KPFK in Los Angeles were highlights at all the Pacifica stations. The final 3 pages tell the story of Pacifica Foundation and its then three stations KPFA, KPFK, WBAI.


Number 11d 1963This is a 14-page mimeographed paper in a blue cover, prepared to answer the many inquiries coming in about Pacifica Radio and how to start a radio station.


Number 11e 1963 July 20, THE SUSTAINED SCENE, Saturday Review, Robert Lewis Shayon.


Number 12 1964, January 22,REPRINT OF THE LICENSE RENEWAL BY THE FCC FOR PACIFICA STATIONS KPFA, KPFK, WBAI. 1963had been a difficult year for Pacifica. It began with the Investigation by the Senate Internal Security Subcommittee and was followed by the investigation by the FCC itself, while all license renewals were held up. The license grant was both a relief and a vindication.


Number 21a 1964Bumper Strip, INVESTIGATE KPFA emphasizes the sense of vindication.


Number 13 1965, November 8, PACIFICA AND THE IDEA OF FREEDOM. This pamphlet was written by Hallock Hoffman, then President of Pacifica Foundation.


Number 13a 1967Poster of the Renaissance Pleasure Faire which was originated as a benefit for KPFK in Los Angeles, was moved one year to the Bay Area as a benefit for KPFA. Thereafter it was a wholly commercial project.


no copy

Scope and Content Note

(Most of the ten collections of brochures do not contain this poster).

Number 13b 1970, March 7, THE TALK OF THE TOWN from The NEW YORKER. This reprint was distributed throughout Pacifica. An interview that discusses some public relations problems (obscenity, political polarization).


Number 14 1970, May,reproduction of BARRON'S story against Pacifica Foundation printed in the April 6, 1970 edition of that National Business and Financial Weekly accusing Pacifica of being Communist. Pacifica was at this time trying to get FCC permission to establish the station in Washington, D.C. now known as WPFW. KPFA's manager was so confident that listener's would recognize the errors in the story that he printed it in full, added a list of Pacifica/KPFA Awards, and mailed it to all subscribers.


Number 15 1970, May, PACIFICA. This brochure was distributed at all stations. It is an update of the Facts and Figures of the 1960's.KPFT, the Pacifica station in Houston, Texas had begun broadcasting on March 1, 1970. The Washington News Bureau is listed, begun by WBAI, later to become an all-Pacifica News Bureau. In 1970 KPFK was maintaining a ghetto project known as the Watts Bureau.


Number 16 1970Brochure with the picture of an Asian woman with a gun slung over her back. Inside are battle pictures, Strike U.S. Out of Southeast Asia with brief statements of purpose and a form for subscribing.


Number 17 1970 KPFA SOUNDS BEAUTIFUL FREEDOM ALWAYS DOES. Four-fold with art-work, subscription form, some brief facts, including subscriber estimate of about 10,000 and listing some program highlights.


Number 18 1972, February. KPFA, a long strip printed one side with details about the upcoming Marathon to chase the behemouth pictured.


Number 19 1972 THE PACIFICA AFFILIATE PROGRAMS, a 4-page brochure to explain the workings of the use of Pacifica programs on other non-Pacifica educational stations. This central Pacifica project was a new kind of expansion of Pacifica-type programs.


Number 20 1973 PACIFICA. a brochure issued while Ed Goodman was President of Pacifica after a term as Manager of WBAI. It is the size of a sheet of legal paper, printed on both sides, folded into quarters to make a long brochure. There are pictures of the 1970new KPFT which was dynamited twice in its first year on the air, and of Ed Goodman emerging from jail in a First Amendment case.


Number 21 1974 FACTS AND FIGURES KPFA This brochure is another four-fold, with updated facts and figures.


Number 22 1975 POWER OF THE WOMEN, a one sheet poster.


Number 23 1975, January 15.A one page promotional letter issued by Pacifica headquarters in Los Angeles on Pacifica's 25th anniversary.


Number 24 1975, May, PACIFICA WASHINGTON. WPFW, the Pacifica station in Washington D.C, went on the air March 2, 1977 after a long contested history with the FCC. This 1975 pamphlet anticipated the event by two years. It is quite different from previous content of brochures, with a narrative of civil liberties events in Pacifica history rather than straight facts and figures.


Number 25 1975The subscription rate changed with the December 1974issue from $24 to $30 per year for KPFA subscribers. This brochure gives the new rates. The cartoon cover says LOOK INTO KPFA. The big type on the back (page 4) says WE NEED YOU.


Number 26 1975, November. WE WANT YOU BACK. This innovative piece is upbeat in contrast to the preceding brochure, #25, which sounds apologetic. The subscription form is an attached card. The address of the delinquent subscriber to whom it was mailed appears through a cut-out window in the light card stock.


Number 27 1977, April,Marathon poster in red ink, legal size paper, PLEDGE NOW.


Number 28 1978,Poster, KPFA WINS A BIG ONE, printed one side, KPFA Peabody Award, the second one. This neatly produced page gives insight into how programs are produced at KPFA, by volunteers with little equipment and no prior training, but with insight, personal background, and learned skills.


Number 28a 1978, August.This 3-fold brochure was mailed by Pacifica (Administrative office) in a fund-raising letter. The list of Pacifica stations now includes WPFW, Washington, D.C. Front and back folds are black with white printing, featuring a quotation by Justice William O. Douglas on the First Amendment. The inside sections related Protection of News Sources -- 2 instances when WBAI was challenged for coverage of news; Exposing Governmental Abuses -- the broadcast on all Pacifica stations of the story of Agent Levine exposing dictatorial practices of J. Edger Hoover of the FBI; and Challenging Government Censorship -- the story of the Carlin monologue. At the time of this printing the United States Court of Appeals agreed with Pacifica against the FCC but the case had not yet been taken to the Supreme Court by the FCC (where Pacifica lost).


Number 29 1978, September.In this 3-fold brochure brown ink was used, with an illustration of the KPFA tower on the cover. Inside are pictures of protest events. The four areas of KPFA programming receive separate statements: the Evening News, Drama and Literature, Public Affairs Programming, and Music. The music picture is of Malvina Reynolds, the beloved protest folk singer of Berkeley.


Number 30 1979-1982.Sample pledge cards and a premium voucher card used in KPFA fund-raising.


Number 31 1980, June.This narrow strip, a small poster, depicts PEOPLE'S RADIO, for use at a live event that was being broadcast.


Number 32 1980 or 1981,one-sided small poster urging renewals. JOIN KPFA'S OIL EMBARGO. The text states that Last year 72% of public television's prime time was underwritten by the oil industry.


Number 33 1982, April 17 DINNER JOURNAL produced for KPFA's 33rd Birthday. The first Lewis Hill Award was presented to Elsa Knight Thompson, whose influence on staff and audience at KPFA was not less than that of Lewis Hill himself. In addition eight awards were presented for Outstanding Achievement to members of departments at KPFA. On the back of the Journal is a letter from Ron Dellums, Member of Congress, who was also on the KPFA Advisory Board.


Number 34 1984,copyright KPFA ORIENTATION MANUAL. This is a 12-page manual with heavy stock covers designed to clue new volunteers to some background about Pacifica and much detail about what is expected of KPFA programmers and technical people. A staff list of 23 people appears on page 12. (There are over 100 volunteers, not listed).