Guide to the John F. Kennedy Presidential campaign materials, 1959-1960

Processed by Special Collections staff; machine-readable finding aid created by C. Del Anderson
Department of Special Collections
Green Library
Stanford University Libraries
Stanford, CA 94305-6004
Phone: (650) 725-1022
Email: speccollref@stanford.edu
URL: http://www-sul.stanford.edu/depts/spc/
© 1998
The Board of Trustees of Stanford University. All rights reserved.

Guide to the John F. Kennedy Presidential campaign materials, 1959-1960

Collection number: M0561

Department of Special Collections and University Archives

Stanford University Libraries

Stanford, California

Contact Information

  • Department of Special Collections
  • Green Library
  • Stanford University Libraries
  • Stanford, CA 94305-6004
  • Phone: (650) 725-1022
  • Email: speccoll@sulmail.stanford.edu
  • URL: http://www-sul.stanford.edu/depts/spc/
Processed by:
Special Collections staff
Date Completed:
1990 Dec
Encoded by:
C. Del Anderson
© 1998 The Board of Trustees of Stanford University. All rights reserved.

Descriptive Summary

Title: John F. Kennedy Presidential campaign materials,
Date (inclusive): 1959-1960
Collection number: Special Collections M0561
Creator: Arnold, Maxwell; collector
Extent: 2 linear ft.
Repository: Stanford University. Libraries. Dept. of Special Collections and University Archives.
Language: English.

Administrative Information

Access Restrictions

None.

Publication Rights

Property rights reside with the repository. Literary rights reside with the creators of the documents or their heirs. To obtain permission to publish or reproduce, please contact the Public Services Librarian of the Dept. of Special Collections.

Provenance

Gift of Maxwell Arnold, 1991

Preferred Citation:

[Identification of item] John F. Kennedy Presidential campaign materials, M0561, Dept. of Special Collections, Stanford University Libraries, Stanford, Calif.

Biography

Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold was the principal script writer.

Scope and Content

Book of strategy, scripts, storyboards, memos, notes, six- minute film strip featuring Mrs. Kennedy, and 15 five-minute television commercials.

Access terms

Kennedy, John F.
Kennedy, Jacqueline
Fonda, Henry


Container List

 

Debate Revisited

Physical Description: 1 videotape: 2 in.

Scope and Content Note

Excerpts from famous first debate
 

Victura

Physical Description: 1 videotape: 2 in.

Scope and Content Note

Scenes of JFK and his sail boat. Never aired.
 

Questions & Answers

Physical Description: 1 videotape: 2 in.

Scope and Content Note

Edited from press conferences, Meet the Press, Face the Nation.
 

National Prestige

Physical Description: 1 videotape: 2 in.

Scope and Content Note

Composite of debates, speeches
 

Final Answer

Physical Description: 1 videotape: 2 in.
 

Old Age

Physical Description: 1 videotape: 2 in.
 

Quemoy-Matsu

Physical Description: 1 videotape 2 in.

Scope and Content Note

Excerpts from NY speech, later withdrawn from campaign use.
 

GOP Leadership

Physical Description: 1 videotape 2 in.
 

Warm Springs

Physical Description: 1 videotape 2 in.

Scope and Content Note

Connects with FDR
 

American Prestige

Physical Description: 1 videotape 2 in.

Scope and Content Note

Revision of "National Prestige"
 

Jackie Kennedy

Physical Description: 1 videotape 2 in.
 

U.S. Economy

Physical Description: 1 videotape 2 in.
 

PT Boat

Physical Description: 1 videotape: 16 mm.

Scope and Content Note

Adaptation of John Hersey's story of JFK's wartime heroism; Henry Fonda narrates.
 

Senator Fulbright

Physical Description: 1 videotape 16 mm.
 

Jacquline Kennedy TV Program Segment

Physical Description: 1 videotape 16 mm.

Scope and Content Note

Six-minute film strip prepared for use in half-hour CBS-TV afternoon show featuring Mrs. Kennedy. Stills, snapshots, home-movie film clips of JFK, Jackie, Caroline, friends. Jack and Henry Fonda dialogue off camera.
 

Script and format for election eve broadcast from Fanueil Hall.

Physical Description:
 

Various notes, papers, memos, scripts, storyboards, advertisements.

Physical Description:
 

Book of strategy, scripts, storyboards, various ideas presented to JFK campaign staff following nomination at convention.

Physical Description:
 

Various papers, notes, memos, scripts, storyboards, advertisements.

Physical Description: