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Guide to the John F. Kennedy Presidential campaign materials, 1959-1960
M0561  
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Table of contents What's This?

Collection Contents

 

Series 1: Media

Box 1

Debate Revisited VT-44-5M

Physical Description: 1 videotape(s) : 2 in.

Scope and Content Note

Excerpts from famous first debate between Richard Nixon and Senator John F. Kennedy.
Box 1

American Prestige No. 2

Physical Description: 1 videotape(s) : 2 in.

Scope and Content Note

Composite of debates, speeches.
Box 1

Victura VT-47-5M

Physical Description: 1 videotape(s) : 2 in.

Scope and Content Note

Scenes of JFK and his sail boat. Never aired.
Box 1

Questions & Answers. Dupe. VT-34-5M

Physical Description: 1 videotape(s) : 2 in.

Scope and Content Note

Edited from press conferences, Meet the Press, Face the Nation.
Box 2

Final Answer VT-45-5M Dupe

Physical Description: 1 videotape(s) : 2 in.

Scope and Content Note

Senator Kennedy affirms once again that he believes in the separation of church and state.
Box 2

Old Age

Physical Description: 1 videotape(s) : 2 in.
Box 2

Ouemoy-Matsou VT-14-5M [Quemoy-Matsu]

Physical Description: 1 videotape(s) 2 in.

Scope and Content Note

Excerpts from NY speech, later withdrawn from campaign use.
Box 2

GOP Leadership VT-40-5M

Physical Description: 1 videotape(s) 2 in.
Box 3

Warm Springs VT-38-5M

Physical Description: 1 videotape(s) 2 in.

Scope and Content Note

Film features Kennedy's visit to Warm Springs, Georgia where he addresses healthcare.
Box 3

American Prestige VT-35-5M Dupe.

Physical Description: 1 videotape(s) 2 in.

Scope and Content Note

Revision of "National Prestige".
Box 3

Jacqueline Kennedy VT-39-5M Dupe.

Physical Description: 1 videotape(s) 16 mm.

Scope and Content Note

Video of Jacqueline Kennedy dated October 26, 1960. Actress Myrna Loy summarizes a recent interview Mrs. Kennedy gave to a TV program. Mrs. Kennedy addresses topics such as: raising her daughter Caroline according to Dr. Benjamin Spock's theories; missing Senator Kennedy while he was out campaigning; her attitudes towards campaigning; whether Senator Kennedy wanted a boy or a girl for the baby she was carrying; what she thought living in the White House would be like; did she think a First Lady influenced the life of the White House; and did she wish her husband was not so busy.
Box 3

US Economy UT-41-5M

Physical Description: 1 videotape(s) 16 mm.
Box 4

One VHS tape that includes two features: a) 6 minute film strip for CBS-TV half-hour special with Jacqueline Kennedy and b) 5 minute TV spot regarding Senator John F. Kennedy and the PT Boat story. Narrated by Henry Fonda

Physical Description: 1 videotape(s) 2 in.

Scope and Content Note

Six-minute film strip prepared for use in half-hour CBS-TV afternoon show featuring Mrs. Kennedy talking with Henry Fonda while photographs and home-movie film clips of JFK, Jackie, Caroline, friends play. Jack and Henry Fonda dialogue off camera. The PT boat segment was an adaptation of John Hersey's story of JFK's wartime heroism.
Box 4

Domestic. Dupe VT-42-5M

Physical Description: 1 videotape(s) 2 in.
 

Series 2: Various administrative records, including notes, memos, storyboards

Box 5, Folder 1

Kennedy bumper sticker, Misc brochures on where the democratic party stood on different political issues, 1960

Box 5, Folder 2

1960 Democratic Fact book, sample copies and media marketing scripts, receipts for advertising space in Ebony Magazine

Box 5, Folder 3

Guild, Bascom & Bonfigli internal memos and notes regarding how to design the candidate’s marketing campaign

Box 5, Folder 4

Guild, Bascom & Bonfigli formal marketing campaign for the Democratic Presidential Campaign, July 1960

Box 5, Folder 5

Storyboards and television commercial scripts

Box 5, Folder 6

Storyboards and television commercial scripts featuring Jackie Kennedy, Senator Kennedy, and Henry Fonda, Fall 1960

Box 5, Folder 7

Recommendations for strategy prior to the Democratic convention and nomination of Kennedy

Box 5, Folder 8

Official program from the 1960 Democratic National Convention

Box 5, Folder 9

Glass slides of storyboards