Scope and Content
Call Number: M0561
Title: John F. Kennedy Presidential campaign materials
2 Linear feet
Physical Description: Please note that the media in this collection has been reformatted and 'use copies' exist for use in the Field Reading Room.
Language(s): The materials are in English.
Dept. of Special Collections & University Archives.
Stanford University Libraries.
557 Escondido Mall
Stanford, CA 94305-6064
Phone: (650) 725-1022
Gift of Maxwell Arnold, 1991
Information about Access
Ownership & Copyright
Property rights reside with the repository. Literary rights reside with the creators of the documents or their heirs. To obtain
permission to publish or reproduce, please contact the Public Services Librarian of the Dept. of Special Collections.
[Identification of item] John F. Kennedy Presidential campaign materials, M0561, Dept. of Special Collections, Stanford University
Libraries, Stanford, Calif.
Due to limited resources, minimal processing occurred to this collection. Scholars might find paperclips, staples, and other
original bindings along with letters in their original envelopes. A date span was given whenever possible. Since no arrangement
occurred inside each individual box, scholars should note that the completeness of the folder heading could be suspect.
Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled
the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign
publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold
was the principal script writer.
Scope and Content
Book of strategy, scripts, storyboards, memos, notes, six- minute film strip featuring Mrs. Kennedy, and 15 five-minute television
commercials. All media for this collection has been reformatted.
Kennedy, John F., (John Fitzgerald), 1917-1963.