INVENTORY OF THE GRAPHIC DESIGNS OF PAUL SCHUITEMA,
1920-1965
Inventory created by Rose Lachman.
The Getty Research Institute
Research Library
Special Collections and Visual Resources
1200 Getty Center Drive, Suite 1100
Los Angeles, California 90049-1688
Phone: (310) 440-7390
Fax: (310) 440-7780
Email Requests: http://www.getty.edu/research/conducting_research/library/reference_form.html
URL: http://www.getty.edu/research/conducting_research/library
©1999
J. Paul Getty Trust.
INVENTORY OF THE GRAPHIC DESIGNS OF PAUL SCHUITEMA,
1920-1965
Accession no. 930034
Inventory prepared by Rose Lachman
Getty Research Institute
Contact Information:
- The Getty Research Institute
- Research Library
- Special Collections and Visual Resources
- 1200 Getty Center Drive, Suite 1100
- Los Angeles, California 90049-1688
- Phone: (310) 440-7390
- Fax: (310) 440-7780
- Email Requests: http://www.getty.edu/research/conducting_research/library/reference_form.html
- URL: http://www.getty.edu/research/conducting_research/library/
- Processed by:
- Rose Lachman
- Date Completed:
- April, 1999, revised Nov 2005
- Encoded by:
- Rose Lachman
©1999 J. Paul Getty Trust.
Descriptive Summary
Title: Graphic designs of Paul Schuitema
Dates: 1920-1965
Collection number: 930034
Creator:
Schuitema, Paul, 1897-1973
Extent:
.05 linear ft.
(1
box)
Repository:
Getty Research Institute
Research Library
Special Collections and Visual Resources
1200 Getty Center Drive, Suite 1100
Los Angeles, CA
90049-1688
Abstract: Dutch graphic, furniture, and architectural designer who worked in lithography, etching, woodcutting and painting. He was
also a filmmaker, photographer, and teacher who applied the principle of De Stijl and constructivism to commercial advertising.
The collection consists of printed ephemera such as advertisements, pamphlets, proof pages, flyers, and one photograph, representing
Schuitema's designs, typography, photomontages, and use of color.
Language: Collection material in German, and English
Administrative Information
Access
Open for use by qualified researchers.
Publication Rights
Preferred Citation
Graphic designs of Paul Schuitema, Getty
Research Institute, Research Library, Accession no. 930034.
Acquisition Information
The collection was acquired 1993.
Processing History
Rose Lachman processed the collection and wrote the finding aid.
Biographical/Historical Note
Paul Schuitema, 1897-1973, was a Dutch graphic, furniture and
architectural designer who worked in lithography, etching, wood cutting and
painting. He was also a film maker, photographer and teacher. As an early
modernist, he applied the principles of de Stijl and Constructivism to
commercial advertising. His style was direct and frontal, making graphic use of
words and confronting the viewer with the object that needed to be sold in his
advertising brochures.
Schuitema's work has been exhibited throughout Europe. His first
American exhibition was held March, 1993 at the Prakapas Gallery in New York.
He was active in the design of publications made by and for workers, such as
Links Richten. He designed the pamphlets and
advertisements for such Dutch companies as Berkel, Boele & Van Eesteren, De
Vries Robbé and the ENCI.
Scope and Content of Collection
This collection is a sampling of Paul Schuitema's graphic design work
(typography, typesetting, photography, photomontage), spanning the years
1920-1965. His designs for advertising material incorporate bold text,
drawings, color and various photographic techniques. There are 27 examples of
brochures, flyers, booklets and one photograph as described in the box list
below. Each piece is numbered and dated by the Prakapas Gallery in New York and
refers to the numbering on the list from the exhibition held March 11-14,
1993.
Arrangement
Arranged according to the Prakapas inventory.
Box 1, Folder 1
Multifilm,
ca. 1930s
Scope and Content Note
Brochure announcing sound recording and film. Front cover has an
image with swirling negative film. Number 1.
Box 1, Folder 2
Proefpagina for bouwen, bauen, bâtir, building,
ca. 1920s
Scope and Content Note
Sheet with four images of different building types: a large room
with removable partition walls for constructing additional rooms designed by
Schröder en Rietveld, Utrecht; a recreation home designed by J.B. van
Loghem, Rotterdam; a technical school at Scheveningen with the plan of the
ground floor designed by J. Duiker, Amsterdam; and two views of a school
designed by J.G. Wiebenga, Zwolle. Number 3.
Box 1, Folder 3
Tentoonstelling Paul Schuitema,
ca. 1930
Scope and Content Note
Announcement card for an exhibition in the gallery of C.
Chevalier, Rotterdam. Number 4.
Box 1, Folder 4
Onzichtbare Verliezen,
1922
Scope and Content Note
Brochure advertising weighing machines for the firm of
Toledo-Berkel. Number 7.
Box 1, Folder 5
De Vries Robbé & Co. (Gorinchem) and N.V.
Betondak (Arkel),
1928
Scope and Content Note
Sixty-four page booklet consisting of full-page photographs about
the De Vries Robbé company and its subsidiary, N.V. Betondak,
advertising the products made by both factories. The photomontages and
typography were designed by Schuitema with printing by C. Chevalier, Rotterdam.
Number 8.
Box 1, Folder 6
"Turnall" Asbestos Wallboard,
ca. 1930s
Scope and Content Note
Brochure for H.J. Vermeulen, Amsterdam, advertising British-made
"Turnall" asbestos which does not burn. Number 9.
Box 1, Folder 7
Programma 20,
January 28,
1965
Scope and Content Note
Program for a musical evening commemorating the twenty-year
liberation of Auschwitz. Number 11.
Box 1, Folder 8
Paul Schuitema, "The Partisan's Song,"
ca. 1950s
Scope and Content Note
Flyer advertising the short art film by Schuitema (who was also
known as a ciné-artist) based on the song about the Jewish partisans
around Vilna during the German oppression. Number 12.
Box 1, Folder 9
Wij noodigen U uit,
ca. 1920s
Scope and Content Note
Card advertising weighing machines made by Berkel, Amsterdam.
Number 13.
Box 1, Folder 10
Scheveningen,
1936
Scope and Content Note
Brochure advertising the attractions of Scheveningen during the
1936 season. Schuitema uses photomontage and color to highlight major events.
The booklet was printed by C. Chevalier, Rotterdam. Number 17.
Box 1, Folder 11
De Nieuwe Berkel Snelweger,
1928
Scope and Content Note
Three-fold brochure advertising the newest Berkel weighing machine
with a full-page photograph in the center. Number 18.
Box 1, Folder 12
Prinsen photo electric Exposure Meter,
ca. 1940s
Scope and Content Note
Advertising flyer for Prinsen lens meter. Number 21.
Box 1, Folder 13
Wayne: de vrije man, de wayne man,
ca. 1930s
Scope and Content Note
Flyer advertising Wayne gasoline pump, model 861. Number 26.
Box 1, Folder 14
Aanwijzingen voor het onderhoud van de VBP 8 Vleesch- en
Kaassnijmachine,
1928
Scope and Content Note
Instruction booklet for the maintenance of a Berkel manufactured
machine for slicing meat and cheese. Number 28.
Box 1, Folder 15
Giso waterdichte armaturen,
1920s
Scope and Content Note
Flyer advertising waterproof lighting fixtures for kitchen,
bathrooms, hallways, etc. No. 29A.
Box 1, Folder 16
Sloeg het Hoogst,
1927
Scope and Content Note
Flyer advertising a microphone(?) with a picture of a man's face
with open mouth, apparently yelling. Number 34.
Box 1, Folder 17
Boele en van Eesteren,
ca. 1920s
Scope and Content Note
Blotter with advertisement on recto for the firm of Boele en van
Eesteren, manufacturers of concrete buildings. There is a photo of the
apartment building, van Hogenhoucklaan, in The Hague, by the architect, Frans
Lourijsen. Number 37.
Box 1, Folder 18
Boele en van Eesteren,
ca. 1920s
Scope and Content Note
Blotter with advertisement on recto for the firm of Boele en van
Eesteren, manufacturers of concrete buildings. There is a photo of the
construction for a superphosphate factory in Pernis, by the architect, L.A.
Godron. Number 38.
Box 1, Folder 19
Every "Berkel" is a proved machine,
1920s
Scope and Content Note
Two-sided flyer advertising the endurance of Berkel weighing
machines. Number 41a.
Box 1, Folder 20
VBP 5 Snijmachine,
1920s
Scope and Content Note
Brochure advertising a Berkel slicing machine which comes on a
stand. Number 43.
Box 1, Folder 21
Boele & van Eesteren,
ca. 1920s
Scope and Content Note
Blotter with advertisement on recto for the firm of Boele en van
Eesteren, manufacturers of concrete buildings. Listed are 38 cities in which
their buildings can be found. Number 49.
Box 1, Folder 22
Toledo Berkel Snelwegers,
ca. 1930s
Scope and Content Note
Brochure advertising several models of Toledo Berkel weighing
machines. Number 51.
Box 1, Folder 23
Nutricia,
1929
Scope and Content Note
Folded brochure advertising powdered milk. Number 55.
Box 1, Folder 24
Breda, Spulkranz, Deviderette, Cheeselet, Corona,
ca. 1930
Scope and Content Note
Brochure advertising the rayon industry and specifically a machine
for reeling yarn. Number 66.
Box 1, Folder 25
De Vries Robbé & Co., Gorinchem, Holland,
ca. 1930s
Scope and Content Note
Sixty-five proof pages advertising this manufacturing plant. Their
products include steel structures, metal windows and doors and panelled steel
radiators. Schuitema's signature is on the front page in pencil. Number 69.
Box 1, Folder 26
Berkel, weighing efficiency, speed, beauty,
1920s
Scope and Content Note
Flyer advertising the Berkel scale as manufactured in London.
Number 70.
Box 1, Folder 27
Berkel, extraordinarily large chart, stops dead, weighs
without wavering,
1920s
Scope and Content Note
Flyer advertising the Berkel scale as manufactured in London.
Number 71.
Box 1, Folder 28
Gisolampen, Gispen meubels,
ca. 1920s
Scope and Content Note
Photograph advertising furniture from the firm, Gispen. Number
91.
