The collection consists of primarily of American motion picture lobby cardsdating from 1913 to ca 1980s.
Lobby cards were introduced in the 1910s as promotional tools in movie theatres. The first lobby cards were 8" x 10" (the
size of a contemporary motion picture still) black and white or brown and white until the introduction of color cards in about
1917. They increased in size to 11" x 14" and eventually became a standard part of promotional materials sent to theatres
for advertising their coming attractions. By the 1920s, lobby card sets included eight cards: seven scene cards and a title
card. The title card included major credits for the film; the remaining scene cards depicted key scenes from the films they
advertised. The scene images were often the product of a still photographer who accompanied the cast and crew to shoot both
film stills and images for the theatre lobbies. Occassionally, for major releases, Hollywood studios would sometimes issue
sixteen card sets, including two title cards and fourteen scenes. Lobby Cards are no longer used in U.S. theaters and are
rarely produced for today's films.
Copyright has not been assigned to the Performing Arts Special Collections, UCLA. All requests for permission to publish or
quote from manuscripts must be submitted in writing to the Arts Special Collections Librarian. Permission for publication
is given on behalf of the Performing Arts Special Collections as the owner of the physical items and is not intended to include
or imply permission of the copyright holder, which must also be obtained.
COLLECTION STORED OFF-SITE AT SRLF: Advance notice required for access.