Guide to the Collection on the Barry M. Goldwater Presidential campaign

Processed by Andrés Calderón; machine-readable finding aid created by Eric Milenkiewicz

Special Collections & Archives
The UCR Libraries
P.O. Box 5900
University of California
Riverside, California 92517-5900
Phone: 951-827-3233
Fax: 951-827-4673
Email: specialcollections@ucr.edu
URL: http://library.ucr.edu/?view=collections/spcol
©2008
The Regents of the University of California. All rights reserved.


Descriptive Summary

Title: Collection on the Barry M. Goldwater Presidential campaign
Date (inclusive): 1892-1965, undated
Date (bulk): 1964
Collection Number: 101
Creator: Toledano, James
Extent: 8.0 linear feet (11 document boxes, 2 record storage boxes)
Repository: Rivera Library. Special Collections Department.
Riverside, CA 92517-5900
Abstract: The Collection on the Barry M. Goldwater Presidential campaign consists primarily of pamphlets, clippings, newsletters, publications, correspondence, photographs, brochures and ephemera. Most of the materials pertain to the 1964 United States Presidential campaign and the Goldwater support effort. The collection also contains a considerable amount of campaign ephemera that was used to promote Goldwater during his campaign. Less in quantity are materials regarding political parties and organizations, general organizations and political activities.
Languages: The collection is in English.

Access

This collection is open for research.

Publication Rights

Copyright has not been assigned to the University of California, Riverside Libraries, Special Collections & Archives. All requests for permission to publish or quote from manuscripts must be submitted in writing to the Head of Special Collections & Archives. Permission for publication is given on behalf of the Regents of the University of California as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained by the researcher.

Preferred Citation

[identification of item]. Collection on the Barry M. Goldwater Presidential campaign, Collection 101. University of California, Riverside Libraries, Special Collections & Archives, University of California, Riverside.

Acquisition Information

Gift of James Toledano, 1968.

Processing History

Processed by Andrés Calderón, 2008.

Biography

On January 1, 1909, Barry Morris Goldwater was born in Phoenix, Arizona to Baron and Josephine Goldwater nearly three years before Arizona became the forty-eighth state.
In 1923, Goldwater began attending Phoenix Union High School. After a poor academic showing, his father enrolled him at Staunton Military Academy, a military school located in Staunton, Virginia. In his senior year at the academy, Goldwater received the coveted Kable Medal, an honor awarded to the outstanding all-around cadet. After graduating from Staunton in 1928, Goldwater returned to Arizona and enrolled at the University of Arizona in Tucson. After a lackluster performance as a freshman, Goldwater withdrew from the university and returned home upon hearing news of his father's death. Goldwater soon began working at the family store and would continue to do so until 1953.
On September 22, 1934, Goldwater married Margaret "Peggy" Johnson and would be wed to her until her death in December, 1985, after fifty-one years of marriage. Barry and Peggy would go on to have four children: Joanne, Barry, Michael, and Peggy.
During WWII, Goldwater served as a pilot in the 27th Ferry Squadron Division of the Air Transport Command (ATC), a unit of the United States Army Air Forces. Goldwater helped transport airplanes and supplies to the war fronts, and also between the United States and India. Upon retiring, Goldwater held the rank of Major General.
In 1949, Goldwater was elected to the Phoenix City Council. In 1952, Goldwater, running on a republican ticket, entered Arizona's senate race and defeated popular Democrat Ernest W. McFarland. Goldwater would go on to serve a total of five terms in the United States Senate as a representative of Arizona from 1953–1965 (Goldwater stepped down from the Senate in 1964 to focus on his presidential campaign), and 1969–1987.
Goldwater won the Republican Party's presidential nomination in 1964, but would lose the presidential election in a landslide to popular Democrat, Lyndon B. Johnson. In a historic loss, Goldwater carried only six states: Arizona, Alabama, Georgia, Louisiana, Mississippi, and South Carolina. While the loss ranks among some of the worst in United States history, many credit Goldwater as ushering in the conservative movement of the 20th century.
Among the more pressing topics that Goldwater addressed as a member of the United States Senate were labor unions, Communism, and the United States budget. One of his most noted legislative achievements came with the passing of the Goldwater-Nichols Department of Defense Reorganization Act; the act served to restructure upper-level military organization.
On June 3, 1998, Goldwater passed away only a few months before reaching his ninetieth birthday, and was buried in his home state of Arizona.

Chronology

1909: Barry M. Goldwater was born on January 1st.
1928: Goldwater graduated from Staunton Military Academy.
1934: Goldwater married Margaret "Peggy" Johnson.
1949: Goldwater was elected to the Phoenix City Council.
1952: Goldwater entered Arizona's Senate race on the Republican ticket and defeated popular Democrat Ernest W. McFarland.
1964: Goldwater won the Republican Party's presidential nomination but lost the presidential election to Lyndon B. Johnson.
1986: Goldwater-Nichols Department of Defense Reorganization Act is passed.
1987: Goldwater retired from the United States Senate.
1998: Barry M. Goldwater died on May 29th.

Collection Scope and Content Summary

The Collection on the Barry M. Goldwater Presidential campaign contains materials related to the 1964 United States Presidential campaign and materials created and/or used by Goldwater support organizations. Also included are materials regarding political parties/organizations, non-political organizations, and political activities. This collection is comprised of print, non-print and visual materials that include pamphlets, clippings, newsletters, manuals, publications, fliers, correspondence, photographs, brochures, and ephemera.

Collection Arrangement

This collection is organized into two series, each containing three sub-series:
  • Series 1. Goldwater Presidential campaign, 1963-1965, undated.
  • Sub-series 1.1. Ephemera, 1963-1964, undated.
  • Sub-series 1.2. General, 1964-1965, undated.
  • Sub-series 1.3. Supporting Organizations, 1963-1964, undated.
  • Series 2. Political Parties, 1892-1965, undated.
  • Sub-series 2.1. 1964 Elections, 1964-1965, undated.
  • Sub-series 2.2. General, 1932-1964, undated.
  • Sub-series 2.3. Republican Party, 1892-1965, undated.

Indexing Terms

The following terms have been used to index the description of this collection in the library's online public access catalog.

Subjects

Goldwater, Barry Morris, 1909-1998.
Political parties United States.
Presidents United States Election.
Republican National Committee (U.S.).
Republican Party (U.S. : 1854- ).

Genres and Forms of Materials

Clippings (information artifacts).
Documents.
Newsletters.


Collection Contents

 

Series 1. Goldwater Presidential campaign. 1963-1965, undated.

Series Scope and Content Summary

This series contains materials dealing with the United States Presidential campaign of Barry Goldwater. Many of the materials provide insight into the organization and inner workings of the Goldwater Campaign; all items work in unison to create a picture of the campaign and its many processes. This series includes, but is not limited to, newspapers, newsletters, photographs, correspondence, and fliers.

Series Arrangement

This series is arranged into three sub-series: Ephemera, General, and Supporting Organizations.
 

Sub-series 1.1. Ephemera. 1963-1964, undated.

Sub-series Scope and Content Summary

This sub-series contains materials that hold predominantly ephemeral qualities. Many of the items were used to promote Barry Goldwater and raise awareness of his Presidential campaign. Advertisements for campaign merchandise and other print ephemera are plentiful as are manufactured ephemera such as buttons and bumper stickers. This sub-series includes, but is not limited to, pamphlets, buttons, banners, posters, and bumper stickers.

Sub-series Arrangement

This sub-series is arranged sequentially according to box and folder number.
Box 1, Folder 1

Buttons related to the Goldwater Presidential campaign. undated.

Box 1, Folder 2

Buttons related to the Goldwater Presidential campaign. undated.

Box 1, Folder 3

License plates related to the Goldwater Presidential campaign. undated.

Box 1, Folder 4

Postcards, long-playing records, napkins and other miscellaneous Goldwater Presidential campaign ephemera. undated.

Box 1, Folder 5

Picket signs, greeting cards, banners, fliers and other miscellaneous ephemera related to the Goldwater Presidential campaign. undated.

Box 1, Folder 6

Buttons related to the Goldwater Presidential campaign. undated.

Box 2, Folder 1

Pencils, balloons, card files, pens and other miscellaneous ephemera regarding the Goldwater Presidential campaign. undated.

Box 2, Folder 2

Rubber stamps, buttons and other miscellaneous ephemera regarding the Goldwater Presidential campaign. undated.

Box 2, Folder 3

Packs of cards, aprons, pins and other miscellaneous ephemera regarding the Goldwater Presidential campaign. undated.

Box 2, Folder 4

Lighters, neckties and other miscellaneous ephemera related to the Goldwater Presidential campaign. undated.

Box 3, Folder 1

Print advertising, brochures, fliers, and black-and-white photographs used by the Republican National Committee regarding the Goldwater Presidential campaign. undated.

Box 3, Folder 2

Bumper stickers, brochures and other miscellaneous ephemera regarded as printing errors by the Goldwater Presidential campaign. undated.

Box 3, Folder 3

Greeting cards, fliers, photographic postcards, admission tickets, advertising cards and other miscellaneous ephemera related to the Goldwater Presidential campaign. 1964, undated.

Box 3, Folder 4

Sheet music and envelopes regarding music for the Goldwater Presidential campaign. undated.

Box 3, Folder 5

Brochures and other documents regarding advertising supplies for the Goldwater Presidential campaign. 1964, undated.

Box 3, Folder 6

Brochures, color photographs and other documents regarding advertising for the Goldwater Presidential campaign. 1963, undated.

Box 3, Folder 7

Writing paper and envelopes used as stationary supplies by Goldwater Presidential campaign support organizations. undated.

Box 3, Folder 8

Writing paper and envelopes used as stationary supplies by Goldwater Presidential campaign support organizations. undated.

Box 12

Bumper stickers and stickers related to the Goldwater Presidential campaign. undated.

Box 12

Oversized posters and long-playing records relating to the Goldwater Presidential campaign. undated.

Box 12

Original box that housed the Goldwater Presidential campaign buttons.. undated.

Map-Case B11

Posters regarding the Goldwater Presidential campaign. undated.

 

Sub-series 1.2. General. 1964-1965, undated.

Sub-series Scope and Content Summary

This sub-series contains general materials that are related to the Goldwater Presidential campaign. Subjects include advertising, Goldwater biographical information, and the Goldwater Presidential campaign background information. This sub-series includes, but is not limited to, publications, newspapers and clippings, pamphlets, and photographs.

Sub-series Arrangement

This sub-series is arranged sequentially according to box and folder number.
Box 4, Folder 1

Newspapers, clippings and reports regarding Goldwater's Presidential campaign. 1964, undated.

Box 4, Folder 2

Publications and pamphlets regarding Goldwater's life and his stands on various issues. undated.

Box 4, Folder 3

Documents regarding the transfer of the advertising responsibility in the Goldwater Presidential Campaign from Leo Burnett Company to Wasey, Ruthrauff and Ryan. 1964.

Box 4, Folder 4

Fundraiser solicitations, maps and other documents regarding the Goldwater Presidential campaign background. 1964.

Box 4, Folder 5

Pamphlets, newspapers, reports, news releases, clippings, music sheets and miscellaneous ephemera regarding the Goldwater Presidential campaign and the 1964 Republican National Convention. 1964.

Box 4, Folder 6

Clippings, newspapers, memorandums, press releases and speeches produced in the aftermath of the 1964 Presidential election. The items contain information regarding the Goldwater Presidential campaign. 1964-1965.

Box 4, Folder 7

Black-and-white photographs and other documents regarding Goldwater's sons, Barry Jr. and Mike.. undated.

Box 13

Manual for Republican State Chairmen regarding the Goldwater Presidential campaign. ca. 1964.

 

Sub-series 1.3. Supporting Organizations. 1963-1964, undated.

Sub-series Scope and Content Summary

This sub-series contains materials created and/or used by Goldwater organizations that contributed to the presidential campaign effort. The supporting organizations included are Youth for Goldwater, Youth for Goldwater-Miller, the Goldwater for President Committee, the Draft Goldwater Committee, the Citizens for Goldwater-Miller, the Republican National Committee, the Young Republicans and other smaller organizations. This sub-series includes, but is not limited to, pamphlets, newsletters, memos, correspondence, photographs, fliers, pamphlets, and advertisements.

Sub-series Arrangement

This sub-series is arranged sequentially according to box and folder number.
Box 5, Folder 1

Mailings, clippings, speeches and financial records used and/or created by Youth for Goldwater . 1963-1964, undated.

Box 5, Folder 2

Memorandums, biographies, newsletters, correspondence, notes, black-and-white photographs, training manuals and other documents used by Youth for Goldwater . 1963-1964, undated.

Box 5, Folder 3

Pamphlets, clippings, memorandums, newsletters, printed ephemera and other documents used by Youth for Goldwater regarding the 1964 Republican National Convention. 1964, undated.

Box 5, Folder 4

Financial records, correspondence, memorandums, press releases and other documents used by Youth for Goldwater regarding Goldwater Presidential campaign music. 1964, undated.

Box 5, Folder 5

Memorandums, press releases, pamphlets, clippings and other documents used by Youth for Goldwater regarding the 1964 Mock Political Conventions. 1964, undated.

Box 5, Folder 6

Memorandums, newsletters, correspondence, financial records, fliers, bumper stickers, print ephemera and other documents regarding Youth for Goldwater state and club organizations. 1964, undated.

Box 5, Folder 7

Memorandums, correspondence, notes, financial records and other documents used by Youth for Goldwater regarding the "Freedom Special" to San Francisco. 1964, undated.

Box 6, Folder 1

Financial records, correspondence, memorandums, print advertising and other documents used by Youth for Goldwater regarding "Freedom Special" advertising. 1964, undated.

Box 6, Folder 2

Brochures, black-and-white-photographs, and print ephemera used by Youth for Goldwater regarding the "Freedom Special" to San Francisco. 1964, undated.

Box 6, Folder 3

Newsletters, memorandums, printed ephemera and other documents used by Youth for Goldwater-Miller. 1964, undated.

Box 6, Folder 4

Pamphlets and other documents used by the Young Republicans organization. 1964, undated.

Box 6, Folder 5

Fliers, pamphlets, newsletters, memorandums and other documents used by the Young Republicans regarding the 1964 Republican National Convention. 1964, undated.

Box 6, Folder 6

Fliers, black-and-white photographs and other documents pertaining to various Goldwater Presidential campaign support organizations, mostly regarding the Young Americans for Goldwater-Miller. 1964, undated.

Box 7, Folder 1

Pamphlets, memorandums, color and black-and-white photographs, notes, ephemera and other documents used by the Goldwater for President Committee. 1963-1964, undated.

Box 7, Folder 2

Photocopies of clippings, and other documents used by the Goldwater for President Committee. 1964, undated.

Box 7, Folder 3

Press releases created by the Goldwater for President Committee. 1964, undated.

Box 7, Folder 4

Pamphlets, newspapers, printed ephemera and other documents used by the Goldwater for President Committee regarding the California Primary on June 2, 1964. 1964, undated.

Box 7, Folder 5

Pamphlets, fliers, bumper stickers, print advertising and other documents used by various Goldwater for President Committee state organizations. 1964, undated.

Box 7, Folder 6

Documents created by the Goldwater for President Committee regarding Goldwater Presidential campaign fundraising solicitations. 1964, undated.

Box 7, Folder 7

Newsletters produced by the Goldwater for President Committee and titled, "Goldwater Freedom Special". 1964.

Box 7, Folder 8

Press releases, biographies and ephemera used by the Draft Goldwater Committee regarding the July 4, 1963 "Draft Barry Goldwater for President Rally". 1963, undated.

Box 7, Folder 9

Newsletters, training manuals, pamphlets, memorandums, bumper stickers and other documents used by the Draft Goldwater Committee. 1963-1964, undated.

Box 8, Folder 1

Newsletters produced by Citizens for Goldwater-Miller. The titles of the newsletters are "Citizen's News" and the "Goldwater-Miller Freedom Special". 1964, undated.

Box 8, Folder 2

Pamphlets produced by the Citizens for Goldwater-Miller. undated.

Box 8, Folder 3

Pamphlets produced by the Citizens for Goldwater-Miller. undated.

Box 8, Folder 4

Documents regarding the Veterans for Goldwater-Miller, Pilots for Goldwater-Miller, and other Citizens for Goldwater-Miller special organizations. 1964, undated.

Box 8, Folder 5

Pamphlets, publications and training manuals used by the Citizens for Goldwater-Miller. 1964, undated.

Box 8, Folder 6

Advertisements, photographs, bumper stickers, fliers and other documents used by the Citizens for Goldwater-Miller. undated.

Box 8, Folder 7

Photocopies of clippings and other documents used by the Citizens for Goldwater-Miller regarding discrimination against Goldwater supporters and the Goldwater Presidential campaign effort. 1964, undated.

Box 9, Folder 1

Newsletters produced by the Republican National Committee. Newsletter titles include the "Washington Wire" and "Battle Line". 1964.

Box 9, Folder 2

Pamphlets, mailings and other documents used by the Republican National Committee . 1964, undated.

Box 9, Folder 3

Pamphlets produced by the Republican National Committee. undated.

Box 9, Folder 4

Memorandums, telephone directories and other documents used by the Republican National Committee. 1964, undated.

Box 13

Binder containing informational documents used at the Citizens for Goldwater-Miller State Chairmen's Meeting at the Sheraton O'Hare Motor Hotel on September 19th. 1964.

Box 13

Informational notebook of the Goldwater for President Committee. ca. 1964.

Box 13

Binder containing Republican Campaign Directory used by Goldwater Presidential campaign support groups. 1964, undated.

 

Series 2. Political Parties. 1892-1965, undated.

Series Scope and Content Summary

This series contains materials with information that relates to political parties, organizations, and events. Many materials document party and organization participation in political activities; others include informational party content. This series includes, but is not limited to, pamphlets, newspaper clippings, pamphlets, newsletters, mailing, correspondence, and press releases.

Series Arrangement

This series is arranged into three sub-series: 1964 Elections, General, and Republican Party.
 

Sub-series 2.1. 1964 Elections. 1964-1965, undated.

Sub-series Scope and Content Summary

This sub-series includes materials related to the United States political elections of 1964. The materials provide a background to the various 1964 elections including Presidential, Gubernatorial, Senatorial and House elections. Also included are materials regarding the 1964 Republican National Convention, voting information, and party platforms.

Sub-series Arrangement

This sub-series is arranged sequentially according to box and folder number.
Box 10, Folder 1

Clippings and publications regarding the 1964 elections. 1964, undated.

Box 10, Folder 2

Newsletters, clippings, mailings and other documents regarding the Democratic Party. 1964-1965, undated.

Box 10, Folder 3

Lists produced by the Republican National Committee regarding the 1964 Senatorial and Gubernatorial nominees, and Party registration by state. 1964.

Box 10, Folder 4

Mailings, pamphlets, fliers and other documents regarding the 1964 elections. 1964, undated.

Box 10, Folder 5

Report compiled by "Congressional Quarterly" on the outlook for the 1964 Presidential, Governor, Senate and House elections. 1964.

Box 10, Folder 6

The 1964 Republican Platform Documentation of Charges. 1964.

Box 10, Folder 7

Pamphlets, clippings, publications and other documents regarding the 1964 Republican National Convention. 1964, undated.

Box 10, Folder 8

Press releases regarding the 1964 Republican National Convention. 1964.

Box 10, Folder 9

Speeches, photographs and other documents regarding William E. Miller, the 1964 Republican nominee for Vice President. 1964-1965, undated.

Box 10, Folder 10

Manuscripts, correspondence, newspapers and other documents created in the aftermath of the 1964 United States Presidential election regarding the Republican loss and the Party's subsequent rebuilding. 1964-1965, undated.

Box 11, Folder 1

Republican Fact Book, 1964 Election Campaign. 1964.

Box 12

Long-playing records regarding Bill Scranton and Republican Party platform. undated.

 

Sub-series 2.2. General. 1932-1964, undated.

Sub-series Scope and Content Summary

This sub-series contains general political materials. It includes the Citizens Anti-Communist Committee of Connecticut election and voting information, political broadcasting, and the Democratic National Convention. The sub-series includes, but is not limited to, pamphlets, fliers, buttons, and admission tickets.

Sub-series Arrangement

This sub-series is arranged sequentially according to box and folder number.
Box 11, Folder 2

Fliers and pamphlets produced by the Citizens Anti-Communist Committee of Connecticut. undated.

Box 11, Folder 3

Pamphlets, fliers and other documents of a political nature, with many regarding political activities. 1956-1964, undated.

Box 11, Folder 4

Ephemera, mainly buttons, relating to different organizations and events. undated.

Box 11, Folder 5

Ephemera regarding the Democratic National Convention. 1932-1956.

 

Sub-series 2.3. Republican Party. 1892-1965, undated.

Sub-series Scope and Content Summary

This sub-series contains items that were created by and/or pertain solely to the United States Republican Party. The materials cover topics that include the Republican National Committee, the 1944 Republican National Convention, and general Republican Party materials. This sub-series includes, but is not limited to pamphlets, publications, manuals, correspondence and buttons.

Sub-series Arrangement

This sub-series is arranged sequentially according to box and folder number.
Box 11, Folder 6

Pamphlets, ephemera and other documents regarding Republican National Committee divisions. 1963-1964, undated.

Box 11, Folder 7

Brochures, training manuals and other documents prepared and/or used by the Republican National Committee. 1955-1964, undated.

Box 11, Folder 8

Membership lists, pamphlets and other documents regarding the Republican Party. 1964-1965.

Box 11, Folder 9

Buttons and other ephemera pertaining to the Republican Party. 1892-1936, undated.

Box 13

Scrapbook predominantly regarding the 1944 Republican National Convention in Chicago. 1936-1944, undated.