Guide to the Fashion Frocks, Inc. Style Cards and Other Material

Processed by Karen Rosen

Guide to the Fashion Frocks, Inc. Style Cards and Other Material

Collection number: MS-P54

Special Collections and Archives

The UCI Libraries

University of California

Irvine, California

Processed by:: Karen Rosen
Date Completed:: 2004
Encoded by:: Andre Ambrus

Descriptive Summary

Title: Fashion Frocks, Inc. style cards and other material,

Date: 1952

Collection number: MS-P054

Creator: Fashion Frocks, Inc.

Extent: 0.2 linear feet (1 box)

Repository: University of California, Irvine. Library. Special Collections and Archives.

Irvine, California 92623-9557

Abstract: This collection comprises 124 style cards, each approximately 23 x 30.5 cm. Each style card features a different fashion style from the 1952 Fashion Frocks spring collection and most include fabric swatches. The verso of each card contains information about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection is a letter from the company to Fashion Frocks, Inc. representatives, a delivery schedule, and a broadside detailing bonus gifts for sales representatives with large orders.

Language: English.

Administrative Information

Access

Collection open for research.

Publication Rights

Property rights reside with the University of California. Literary rights are retained by the creators of the records and their heirs. For permissions to reproduce or to publish, please contact the Head of Special Collections and University Archives.

Preferred Citation

Fashion Frocks, Inc. style cards and other material. MS-P54. Special Collections and Archives, The UC Irvine Libraries, Irvine, California.

Acquisition Information

Acquired, 2002.

Processing Information

Processed by Karen Rosen, 2004.

Organizational History

Fashion Frocks, Inc. was a dress manufacturing company located in Cincinnati, Ohio.

Scope and Content of Collection

This collection comprises 124 style cards, each approximately 23 x 30.5 cm. Each style card features a different fashion style from the 1952 Fashion Frocks spring collection and most include fabric swatches. The verso of each card contains information about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection is a letter from the company to Fashion Frocks, Inc. representatives, a delivery schedule, and a broadside detailing bonus gifts for sales representatives with large orders.

Indexing Terms

The following terms have been used to index the description of this collection in the library's online public access catalog.

Subjects

Clothing and dress -- United States -- Archives.

Women's clothing -- United States -- Archives.

Women's clothing industry -- United States -- Archives.

Fashion -- United States -- Archives.

Genres and Formats of Materials

Fashion design drawings -- United States -- 20th century.

Swatches -- 20th century.

Titles

Online Archive of California.

Collection Contents

Box 1 : 1

Printed ephemera,1952

Box 1 : 2-4

Style cards,1952.

Physical Description: 3 folders.

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