This collection comprises 133 style cards, each approximately 23 x 30.5 cm. The bulk of the cards feature fashion styles from
the 1952 Fashion Frocks spring collection, with nine representing the 1959 spring and summer collections. Fabric swatches
are pinned to most of the cards. Each card contains information about colors, sizes, price, and an effusive marketing pitch
for the dress design on that card. Also included in the collection are letters from the company to Fashion Frocks, Inc. representatives,
delivery schedules, a stock list, and a broadside detailing bonus gifts for sales representatives with large orders.
Property rights reside with the University of California. Copyrights are retained by the creators of the records and their
heirs. For permission to reproduce or to publish, please contact the Head of Special Collections and Archives.