This collection comprises 124 style cards, each approximately 23 x 30.5 cm. Each style card features a different fashion style from the 1952 Fashion Frocks spring collection and most include fabric swatches. The verso of each card contains information about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection is a letter from the company to Fashion Frocks, Inc. representatives, a delivery schedule, and a broadside detailing bonus gifts for sales representatives with large orders.

Fashion Frocks, Inc. was a dress manufacturing company located in Cincinnati, Ohio.

0.2 linear feet (1 box)

Property rights reside with the University of California. Literary rights are retained by the creators of the records and their heirs. For permissions to reproduce or to publish, please contact the Head of Special Collections and University Archives.

Collection open for research.