This collection comprises 124 style cards, each approximately 23 x 30.5 cm. Each style card features a different fashion
style from the 1952 Fashion Frocks spring collection and most include fabric swatches. The verso of each card contains information
about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection
is a letter from the company to Fashion Frocks, Inc. representatives, a delivery schedule, and a broadside detailing bonus
gifts for sales representatives with large orders.
Fashion Frocks, Inc. was a dress manufacturing company located in Cincinnati, Ohio.
0.2 linear feet (1 box)
Property rights reside with the University of California. Literary rights are retained by the creators of the records and
their heirs. For permissions to reproduce or to publish, please contact the Head of Special Collections and University Archives.
Collection open for research.