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Guide to the Robert and Bertha Massoth Collection of Disneyland Publications MS.R.147
MS.R.147  
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Collection Details
 
Table of contents What's This?
  • Access
  • Publication Rights
  • Preferred Citation
  • Acquisition Information
  • Processing History
  • Historical Background
  • Bibliography
  • Collection Scope and Content Summary
  • Collection Arrangement
  • Separation Note
  • Related Collections

  • Title: Robert and Bertha Massoth collection of Disneyland publications
    Identifier/Call Number: MS.R.147
    Contributing Institution: Special Collections and Archives, University of California, Irvine Libraries
    Language of Material: English
    Physical Description: 1.0 Linear foot (2 boxes and 2 oversize folders)
    Date (inclusive): 1964-1997
    Abstract: This collection includes Disneyland-related newsletters, magazines, and other publications collected by Robert J. Massoth and by his wife, Bertha E. Massoth. Bertha worked as the executive secretary to the head of publicity and marketing at Disneyland, a theme park in Anaheim, Orange County, California, owned by Walt Disney Co.
    Creator: Disneyland (Calif.).
    Collector: Massoth, Bertha E., 1918-1987
    Collector: Massoth, Robert J., 1918-2008

    Access

    The collection is open for research.

    Publication Rights

    Property rights reside with the University of California. Literary rights are retained by the creators of the records and their heirs. For permission to reproduce or to publish, please contact the Head of Special Collections and Archives.

    Preferred Citation

    Robert and Bertha Massoth collection of Disneyland publications. MS-R147. Special Collections and Archives, The UC Irvine Libraries, Irvine, California. Date accessed.
    For the benefit of current and future researchers, please cite any additional information about sources consulted in this collection, including permanent URLs, item or folder descriptions, and box/folder locations.

    Acquisition Information

    Gift of Thomas and Michele Massoth, 2009 and 2013.

    Processing History

    Processed by Michelle Light and Dawn Schmitz, 2009.

    Historical Background

    Robert J. Massoth (1918-2008) and his wife, Bertha E. Massoth (1918-1987), lived in Fullerton, Orange County, California. Bertha worked at the Disneyland theme park from approximately 1958 to 1984, serving as the executive secretary to the head of publicity and marketing.
    Disneyland, located 27 miles southeast of downtown Los Angeles in Anaheim, Orange County, California, opened in 1955. Walt Disney, the creator of animated motion pictures featuring the characters Mickey Mouse, Donald Duck, and Pluto, had first conceived of the park twenty years earlier. But it wasn't until the post-war boom in consumer culture, automobile travel, tourism, and the growth of the television industry that he was able to realize the project.
    Disney used his new weekly television program on the ABC television network to generate revenue and to report on the park's development, introducing the new concept of a theme park as distinct from the amusement parks that had been in existence in the U.S. since the late nineteenth century. Designed, like a Disney motion picture, to invite the visitor into an imaginary world, Disneyland was organized into five thematically linked areas: Main Street, U.S.A.; Adventureland; Frontierland; Fantasyland; and Tomorrowland.
    In the years since Disneyland's inception, its "imagineers" (engineers, architects, artists, storytellers, and designers) have added more "lands," entertainment, rides and attractions to the park. Disneyland's public service employees are called "cast members" in company literature because they are considered an integral part of creating the park's special atmosphere.
    Attendance at Disneyland in 2008 was 14,721,000. Disneyland is now just one part of a large tourist and entertainment complex in Anaheim, where Walt Disney Co. owns 461 acres of land and has the rights under long-term lease for use of an additional 49 acres. In addition to its vast holdings in studio entertainment and media networks, the company also owns Walt Disney World resort in Orlando, Florida, and licenses or owns interests in a number of other parks and resorts in the U.S. as well as in Hong Kong, Tokyo and Paris. Taken together, Walt Disney Attractions has the highest attendance of any theme park chain in the world, with 118,000,000 visitors in 2008.

    Bibliography

    Themed Entertainment Association/Economics Research Associates. Attraction Attendance Report 2008. Burbank, Calif.: Themed Entertainment Association, 2009.
    Telotte, J.P. The Mouse Machine : Disney and Technology. Urbana : University of Illinois Press, 2008.
    Walt Disney Productions. Disneyland : The First Quarter Century. Burbank, Calif.: Walt Disney Productions, 1979.
    "Walt Disney Co." In Mint Global [database online]. Bureau van Dijk Electronic Publishing. [Cited 7 July 2009.]

    Collection Scope and Content Summary

    This collection includes Disneyland-related newsletters, magazines, and other publications collected by Robert J. Massoth and by his wife, Bertha E. Massoth. Bertha worked as the executive secretary to the head of publicity and marketing at Disneyland, a theme park in Anaheim, Orange County, California, owned by Walt Disney Co.
    The collection includes newsletters and other publications for Disneyland park employees and former employees, including Backstage Disneyland, Inside Disneyland; and The Disneylander. Also included is Walt Disney Co. literature such as annual reports, the employee newsletter Disney Newsreel, and gift catalogs of Disney trademarked merchandise. There are also tourist guides and other publications for visitors to Disneyland and Walt Disney World resort.

    Collection Arrangement

    This collection is arranged in alphabetical order by title or type of publication.

    Separation Note

    These items were removed from the collection and cataloged separately in the library catalog ANTPAC .
    1. Disneyland Line  
    2. Disneyland Resort Line  
    3. Disney News: Official Magazine for Magic Kingdom Club Families  

    Related Collections

    Related materials can be found in the following collection in the Department of Special Collections and Archives:

    Subjects and Indexing Terms

    Disneyland (Calif.) -- Archives.
    Walt Disney Company.
    Walt Disney Productions.
    Amusement parks -- California -- Anaheim -- History -- 20th century -- Sources.