Title: Women Against Violence Against Women (WAVAW) collection
Date (inclusive): 1964-1994
Collection number: 1850
Women Against Violence Against Women
17 manuscript boxes.
6 banker's boxes.
4 oversized boxes.
Abstract: The Women Against Violence Against Women (WAVAW) Collection is a mixture of papers and organizational records, publications,
ephemera and audio-visual materials collected by organization member Dani Adams (national office in Los Angeles). Of particular
interest are the internal memos and complete run of national newsletters produced by the Los Angeles Chapter for national
chapter distribution and slides and scripts from the WAVAW slide show, the presentation that chapter members showed to audiences
nationwide. There is also extensive coverage of WAVAW's actions against the film "Snuff" and the Rolling Stones' "Black and
Blue" advertising campaign and national boycott of Warner Communications, Inc. (WCI).
Language: Finding aid is written in
University of California, Los Angeles. Library. Department of Special Collections.
Los Angeles, California 90095-1575
Physical location: Stored off-site at SRLF. Advance notice is required for access to the collection. Please contact the UCLA Library, Department
of Special Collections Reference Desk for paging information.
Restrictions on Access
COLLECTION STORED OFF-SITE AT SRLF: Open for research. Advance notice required for access. Contact the UCLA Library, Department
of Special Collections Reference Desk for paging information.
Restrictions on Use and Reproduction
Property rights to the physical object belong to the UCLA Library,
Department of Special Collections. Literary rights, including copyright,
are retained by the creators and their heirs. It is the responsibility of
the researcher to determine who holds the copyright and pursue the
copyright owner or his or her heir for permission to publish where The UC
Regents do not hold the copyright.
Provenance/Source of Acquisition
Gift of Dani Adams.
The collection was processed by Janine Liebert in May, 2008.
[Identification of item], Women Against Violence Against Women (WAVAW) collection (Collection Number 1850). Department of
Special Collections, Charles E. Young Research Library, UCLA.
Women Against Violence Against Women (WAVAW), a feminist activist organization, was founded in 1976 in Los Angeles by anti-pornography
activist Marcia Womongold. The Los Angeles chapter of WAVAW was formed out of an ad hoc coalition of feminist groups who joined
forces to protest a film called "Snuff" and the advertising campaign for the Rolling Stones album, "Black and Blue."
WAVAW first began as a reaction to the Los Angeles debut of "Snuff" in March of 1976. This film was advertised as having been
made in South America where "life is cheap" and claimed to show the actual murder and dismemberment of a woman. In Southern
California this film opened in 22 theatres in Los Angeles and Orange County, including the Mann Theaters. Due to WAVAW protest
over the ad and the film, "Snuff" was withdrawn from circulation in the entire Southern California area one week after it
In June of 1976, Atlantic Records-a Warner Communications, Inc. (WCI) subsidiary-put up a billboard on Hollywood's Sunset
Strip to advertise the Rolling Stones' album "Black and Blue." It depicted a beaten, bound young woman saying, "I'm 'Black
and Blue' from the Rolling Stones and I love it!" WAVAW in cooperation with the California state chapter of the National Coalition
for Women (NOW) protested, and the sign was subsequently removed during the night before the group held its press conference
beneath the billboard on Sunset Boulevard and picketed at the site.
In response to pressure from WAVAW, Atlantic Records scaled back its "Black and Blue" advertising campaign but did not eliminate
it. WAVAW's campaign to stop the use of images of violence against women as an advertising campaign began. When Warner, Elektra
and Atlantic Records--subsidiaries of Warner Communications, Inc.--failed to reply to demands that they cease and desist in
the use of images of violence against women, and sex-violence, as an advertising gimmick, WAVAW, in coalition with California
state chapter of the National Coalition for Women (NOW) called a boycott of all WEA labels (Warner Bros., Reprise, Elektra,
Asylum, Nonesuch, Atlantic and Atco) in December 1976. The WCI boycott generated letters from thousands of individuals and
organizations such as NOW chapters, YWCA's, and rape crisis hotlines demanding that WCI companies institute a responsible
advertising policy. The letter-writing campaign developed as a follow-up to WAVAW's slide show, a presentation of offensive
album covers that had been shown to hundreds of women's groups, schools, universities and community organizations across the
In 1979, after three years of national protesting, presenting community slide shows, letter-writing, phone-calling, attending
shareholders' meetings, leafletting and boycotting, WAVAW secured a policy from Warner Communications, Inc. stating they had
agreed to cease and desist with the use of images of violence against women and sex-violence as an advertising gimmick. As
a result of the agreement, WAVAW and California NOW ended a three year boycott of WCI Records. On November 8, 1979, WAVAW
and WCI made joint statements to the press at dual news conferences in New York and Los Angeles announcing that an agreement
had been reached. The agreement announced on November 8, 1979, was presented to the public in the form of a joint press statement,
which was negotiated by representatives from WAVAW's national coordinating committee and from the office of David H. Horowitz
who is in charge of WCI's record division.
Subsequently, the Los Angeles chapter of WAVAW turned to local projects involving protests against films and campaigns against
advertising including the United Artists film Windows in November/December 1980 and Playboy's First Amendment Awards in 1982.
|1976, Mar 17-20
||"Snuff" opens in 22 theatres in the southern California area and coalitions are formed under the name Women Against Violence
Against Women in L.A. and Orange County to stop the showing of the film.
|1976, Mar 20
||"Snuff" closes in southern California after playing only one week because of coalition efforts
||Atlantic Records (a WCI subsidiary) launched its promotional campaign for the Rolling Stones' album "Black and Blue."
|1976, June 20
||Atlantic Records has the Rolling Stones billboard on Sunset Strip removed. WAVAW holds press conference in front of where
the billboard had been.
||WAVAW (in coalition with California NOW) sent letters to each of the WCI record companies demanding that they issue and implement
a policy statement against the use of violence against women as an advertising technique.
||WAVAW and California NOW called for a boycott of all WCI record labels (Warner/Reprise, Elektra/Asylum/Nonesuch, and Atlantic/Atco).
||Articles of Incorporation of WAVAW.
||First national WAVAW meeting (in New York City) defined organizational structure (national office in Los Angeles), accountable
to local/regional chapters via the national coordinating committee.
|1978, May 25
||Members of New York WAVAW attended the annual WCI stockholders' meeting.
|1979, Nov 8
||WAVAW and WCI made joint statements to the press at duel news conferences in Los Angeles and New York announcing that an agreement
had been reached.
The following terms have been used to index the description of this collection in the library's online public access catalog.
Women Against Violence Against Women (WAVAW)