A Register of the Peter Hannaford Papers, 1949-2009

Processed by Aparna Mukherjee
Hoover Institution Archives
Stanford University
Stanford, California 94305-6010
Phone: (650) 723-3563
Fax: (650) 725-3445
Email: archives@hoover.stanford.edu
© 2008
Hoover Institution Archives. All rights reserved.

A Register of the Peter Hannaford Papers, 1949-2009

Hoover Institution Archives

Stanford University

Stanford, California
Processed by:
Aparna Mukherjee
Date Completed:
2008
Encoded by:
ByteManagers using OAC finding aid conversion service specifications and Elizabeth Konzak
© 2008 Hoover Institution Archives. All rights reserved.

Descriptive Summary

Title: Peter Hannaford Papers
Dates: 1949-2009
Collection number: 83094
Creator: Hannaford, Peter D.
Collection Size: 21 manuscript boxes (8.7 linear feet)
Repository: Hoover Institution Archives
Stanford, California 94305-6010
Abstract: Writings, correspondence, memoranda, printed matter, and photographs relating to the political career of Ronald Reagan as governor of California and as presidential candidate in 1976 and 1980. Includes drafts of the book by Peter Hannaford, The Reagans: A Political Portrait (New York, 1983), and research materials used for the book, including speeches by Ronald Reagan, schedules, press releases, and position papers prepared for Reagan, and selected records of work for Reagan carried out by public relations firm Deaver & Hannaford, Inc.
Physical location: Hoover Institution Archives
Languages: Languages represented in the collection: English

Administrative Information

Access

Collection is open for research.
The Hoover Institution Archives only allows access to copies of audiovisual items. To listen to sound recordings or to view videos or films during your visit, please contact the Archives at least two working days before your arrival. We will then advise you of the accessibility of the material you wish to see or hear. Please note that not all audiovisual material is immediately accessible.

Publication Rights

For copyright status, please contact the Hoover Institution Archives

Preferred Citation

[Identification of item], Peter Hannaford papers, [Box number], Hoover Institution Archives

Acquisition Information

Materials were acquired by the Hoover Institution Archives in 1983

Accruals

Materials may have been added to the collection since this finding aid was prepared. To determine if this has occurred, find the collection in Stanford University's online catalog Socrates at http://library.stanford.edu/webcat . Materials have been added to the collection if the number of boxes listed in Socrates is larger than the number of boxes listed in this finding aid.

Biographical Chronology

1932 September 21 Born, Glendale, California
1954 AB, University of California
1954-1956 First Lieutenant, Signal Corps, U.S. Army
1956 Account executive, Helen A. Kennedy advertising firm
1957-1962 Vice president, Kennedy-Hannaford, Inc., San Francisco and Oakland, California
1962-1967 President, Kennedy-Hannaford, Inc. (name changed to Kennedy, Hannaford & Dolman, Inc., 1965)
1967-1969 Pettler and Hannaford, Inc.
1968-1969 National president, Mutual Advertising Agency Network
1969-1972 Vice president, Wilton, Coombs & Colnett, Inc.
1972 Representative nominee, United States Congress
1972-1973 Chairman, California Governor's Consumer Fraud Task Force
1973 President, Hannaford & Associates, Oakland, California
1974 Assistant to Governor of Californis – Director, Public Affairs, Governor's office, Sacramento, California
1975-1995 Chairman of the Board, Hannaford Company, Inc.
1981-1989 Trustee, White House Preservation Fund
1981-1992 Trustee, Public Relations Advertising Commission, USIA
1983 Author, The Reagans: A Political Portrait
1986 Author, Talking Back to the Media (Japanese edition, 1990)
1986-1991 Member, The Commonwealth Fund's Commission on Elderly People Living Alone
1991-1996 Member, Advertising Commission, Mount Vernon
1994 Co-author, Remembering Reagan
1996 Managing Director, Franklin Firm, Washington, D.C.
1997 Editor, My Heart Goes Home: A Hudson Valley Memoir by Thomas Sweet Lossing
1999 Compiler and editor, The Essential George Washington
2001 Compiler and editor, The Quotable Calvin Coolidge

Scope and Content of Collection

The Peter Hannaford papers reflect the contributions made by him and public relations firm, Deaver & Hannaford, Inc., to the development of Ronald Reagan's political career from governor of California to his candidacy for the presidency of the United States in 1976 and 1980. This process is based on an extensive search for research materials, such as Ronald Reagan's correspondence, schedules, writings and speeches, that Peter Hannaford used in his books including, The Reagans: A Political Portrait, and is evident in the entire collection.
The Peter Hannaford File, on the one hand, is a documentation about his literary accomplishments and his plan for promoting his books through public events, book tours, radio interviews, and radio scripts, and on the other, represents his efforts to develop a positive political image of Ronald Reagan.
The Ronald Reagan File sheds light on the campaigns of 1976 and 1980, to focus attention on campaign issues, represent the Republican political platform, and bring to the forefront the organized and systematic effort made to reflect on Ronald Reagan's stand on the issues and their impact on the primary elections.
Collected Research series is basically a collection of research materials intended to gather information relating to conference proceedings attended by Ronald Reagan as governor of California, countries, individuals, national policies, organizations, political parties, and visit of foreign dignitaries signifying possible impact on United States foreign policy. Although the dates of this series have been quoted as 1949-1980, there are photocopies of materials about Panama Canal dating back to 1901.
The Photographs and slides play an important role as they depict campaign trips and are a visual representation of Ronald Reagan, Peter Hannaford, Margaret Thatcher, and others. Audio-Visual File consists of one 7 inch 45 RPM record illustrating Ronald Reagan's commentary on current issues affecting our lives and 4 cassettes recording voices of some prominent politicians and media personalities. This could complement Ronald Reagan's speeches on the campaign trail.
Last but not the least, the Computer Files consists of 6 disks serving as an electronic storage for manuscripts of Peter Hannaford's books and related papers, either written or edited by him.

Arrangement

The collection is organized into 6 series: Peter Hannaford File, Ronald Reagan File, Collected Research, Photographs, Audio-Visual File, and Computer File.

Indexing Terms

The following terms have been used to index the description of this collection in Stanford University's online catalog.

Subjects

Reagan, Ronald.
Reagan, Nancy, 1923-
Presidents-United States-Election-1976.
Presidents-United States-Election-1980.
Conservatism.
California-Politics and government-1951.
United States-Political and government.

Related Material

Deaver and Hannaford, Inc. Hoover Institution Archives
Ronald Regan Subject Collection, Hoover Institution Archives
To see a complete listing of all the related collections, please go to Hoover Institution Archives catalog web site at http://library.stanford.edu/socrates and use the search term Reagan, Ronald

Container List

Box: 1-5

Peter Hannaford File, 1949-2005.

Scope and Content Note

Correspondence, memoranda, notes, promotional materials, and writings, documenting Peter Hannaford's literary accomplishments and methods of publicity, as well as his involvement in developing Ronald Reagan's political image, arranged alphabetically by physical form and then in chronological order. Additional information may be found in Ronald Reagan File
Box/Folder: 1 : 1

Correspondence, 1974-2000

Box/Folder: 1 : 2

Memoranda, 1974-1983 and undated

Box/Folder: 1 : 3

Notes, 1974-1983 and undated

 

Writings

 

Articles

Box/Folder: 1 : 4-5

American Prowler. Org., 2002-2003

Box/Folder: 1 : 6-8

American Spectator On Line, 2000-2005

Box/Folder: 1 : 9

Ferndale, California Enterprise, 1994-1995

Box/Folder: 1 : 10

Northern Sentinel Columns, 1992-1995

 

Books

 

The Reagans: A Political Portrait, 1983

 

Chapters

Box/Folder: 1 : 11

I-IV

Box/Folder: 1 : 12

V-VIII

Box/Folder: 1 : 13

IX-XI.

Scope and Content Note

Includes epilogue
Box: 2

Talking Back to the Media (TBTTM), 1986

 

General

Box/Folder: 2 : 1

Manuscript, undated, and printed copy, 1986

Box/Folder: 2 : 2

Japanese Edition, 1990 (Printed copy) and related materials, 1985-1996

 

Correspondence

Box/Folder: 2 : 3

General correspondence, 1983-1991

Box/Folder: 2 : 4

Book promotion, 1985-1988 and undated

 

Promotional materials File

Box/Folder: 2 : 5

General, 1986.

Scope and Content Note

Includes information about dealing with the press
Box/Folder: 2 : 6

Author event, 1986

 

Book tours

Box/Folder: 2 : 7

Los Angeles, 1986 March 8- September

Box/Folder: 2 : 8

Eureka, 1986 March 18 – April 20

Box/Folder: 2 : 9

New York, 1986 March 19 –May 13 and undated

Box/Folder: 2 : 10

Sacramento, 1986 March 19 – April 22

Box/Folder: 2 : 11

Kansas City, 1986 April 10 – 15 and undated

Box/Folder: 2 : 12

Radio interviews, 1986 March 25 – June 19 and undated

Box/Folder: 3 : 1-9

Research materials for the book, 1969-1985 and undated

 

Reviews

Box/Folder: 4 : 1

1983-1991

Box/Folder: 4 : 2

1986-1991

 

My Heart Goes Home, edited by PeterHannaford, 1997

Box/Folder: 4 : 3

Correspondence, 1949-2000.

Scope and Content Note

Includes a printed copy
 

The Essential George Washington (TEGW), compiled and edited by PeterHannaford, 1999

 

Correspondence

Box/Folder: 4 : 4

1997-1999

Box/Folder: 4 : 5

1999-2000

Box/Folder: 4 : 6-8

Manuscript, parts I-III, undated

Box/Folder: 5 : 1

Printed and typescript copies, 1999 and undated

Box/Folder: 5 : 2

Reviews and promotional materials, 1999-2000

Box/Folder: 5 : 3

Miscellany. Spring book catalog, 2000

 

The Quotable Calvin Coolidge (Coolidge, TQC), compiled and edited by PeterHannaford, 2001

Box/Folder: 5 : 4

Brochures, 1999-2000 and printed copy of the book, 2001

 

Correspondence

Box/Folder: 5 : 5

2000 April – July

Box/Folder: 5 : 6

2000 June – 2001 July

Box/Folder: 5 : 7

Miscellany, undated

Box: 6-9

Ronald Reagan File, 1966-1981.

Scope and Content Note

Clippings, correspondence, memoranda, report, schedule, and writings and speeches relating to various campaign issues, both for 1976 and 1980 presidential elections, arranged alphabetically by physical form and then in chronological order. They represent Republican political platform, Ronald Reagan's stand on the issues, and an assessment of primary election results. Additional information may be found in Peter Hannaford File
Box/Folder: 6 : 1

Agenda, 1977 February 10 – 1980 June 25.

Scope and Content Note

Includes a list of individuals participating in the CFR Steering Committee meeting
 

Campaign file

Box/Folder: 6 : 2

General. Advertising group, undated

 

1976

Box/Folder: 6 : 3

Republican Party platform

Box/Folder: 6 : 4-5

Republican primaries and total of popular primary vote count by states

 

1980

Box/Folder: 6 : 6

Statement by Ronald Reagan regarding formation of the Reagan for President Committee, 1979

Box/Folder: 6 : 7

Candidacy announcement. Includes a speech by Michael Landon drafted by Peter Hannaford, 1979 and undated

Box/Folder: 6 : 8-9

Election issues, 1979 and 1980

Box/Folder: 6 : 10-11

Republican Party platform and Ronald Reagan's stand on issues, 1980 February – March

Box/Folder: 6 : 12

Primary election results, 1980

Box/Folder: 6 : 13

Clippings, 1966-1979

Box/Folder: 6 : 14

Correspondence, 1975-1979.

Scope and Content Note

Includes a form letter, undated
Box/Folder: 6 : 15

Memoranda, 1976-1980

Box/Folder: 6 : 16

Notes, 1979

Box/Folder: 6 : 17

Printed matter, 1975-1981

Box/Folder: 6 : 18

Report, 1967

Box/Folder: 6 : 19

Schedules, 1980-1981.

Scope and Content Note

Meetings with groups and individuals
 

Travel Schedules File

 

Republic of China (ROC)

Box/Folder: 6 : 20

Daily News report from Taipei provided by the Chinese Information Service, 1978

Box/Folder: 7 : 1

List of clippings, 1978

Box/Folder: 7 : 2

Program, 1978

Box/Folder: 7 : 3

Miscellany, 1978

 

United States

Box/Folder: 7 : 4

1974

Box/Folder: 7 : 5

1975

 

1976

Box/Folder: 7 : 6

January – February

Box/Folder: 7 : 7

March

Box/Folder: 7 : 8

April

Box/Folder: 7 : 9

May

Box/Folder: 7 : 10

June

Box/Folder: 7 : 11

July – November

 

1977

Box/Folder: 7 : 12

January – May

Box/Folder: 7 : 13

June – December

 

1978

Box/Folder: 7 : 14

January – June.

Scope and Content Note

Includes travel to Tokyo
Box/Folder: 7 : 15

July – December

Box/Folder: 8 : 1

1980

 

Writings and speeches

 

Writings

 

Magazines

Box/Folder: 8 : 2

Esquire, 1979 April 24

Box/Folder: 8 : 3

ORBIS, 1977 Fall

 

Newspaper columns

Box/Folder: 8 : 4

Copley News Service, 1975 January - February

 

King Features Syndicate

Box/Folder: 8 : 5

1977

 

1978

Box/Folder: 8 : 6

January – April

Box/Folder: 8 : 7

May – July

Box/Folder: 8 : 8

August – October

Box/Folder: 8 : 9

November – December

Box/Folder: 8 : 10

1979 June - July

Box/Folder: 8 : 11

Radio commentary, 1978

Box/Folder: 8 : 12-13

Radio programs, 1978 and undated

 

Radio scripts

Box/Folder: 8 : 14

1976-1977

Box/Folder: 8 : 15

1978

Box/Folder: 8 : 16

1979

Box: 9

Speeches

Box/Folder: 9 : 1

undated

Box/Folder: 9 : 2

1974-1975

Box/Folder: 9 : 3

1976-1977

 

1978

Box/Folder: 9 : 4

January – April.

Scope and Content Note

Includes Ronald Reagan's speech to Japanese businessmen, Tokyo, Japan, 1978 April 17, and the Chinese National Association of Commerce and Industry, Taipei, Taiwan, 1978 April 21
Box/Folder: 9 : 5

May – December

Box/Folder: 9 : 6

1979 January - November

 

1980

Box/Folder: 9 : 7

March - August

Box/Folder: 9 : 8

October - November

Box/Folder: 9 : 9

1981 November

Box/Folder: 9 : 10

Miscellany, 1974-1976 and undated

Box: 9-13

Collected Research, 1949-1980

Scope and Content Note

Research materials relating to different countries, individuals, political issues, and policies, and policies, possibly used for writing Peter Hannaford's books, and organizing Ronald Reagan's political campaigns, arranged alphabetically
Box/Folder: 9 : 11

Botswana, 1978

Box/Folder: 9 : 12

Briggs' Initiative – Proposition 6, 1978

Box/Folder: 9 : 13

Morocco, 1978-1979

Box/Folder: 9 : 14

Most Favored Nation Status: Trade with Communist Countries, 1979

Box/Folder: 9 : 15

Mozambique, 1973-1978

Box/Folder: 9 : 16

Multi-National Corporations, 1975-1978 and undated

Box/Folder: 9 : 17

Namibia, 1978

Box/Folder: 10 : 1-2

National Defense Strategies, 1976-1977 and undated

Box/Folder: 10 : 3

national Governor's Conference Proceedings, Seattle, Washington, 1974 June 2-6

Box/Folder: 10 : 4

National Health Insurance, 1974-1979

Box/Folder: 10 : 5

National Petroleum, 1980

Box/Folder: 10 : 6

New Left, 1978

Box/Folder: 10 : 7

Oil, 1975-1976

Box/Folder: 10 : 8-13

Panama Canal, 1904-1979 and undated

Box/Folder: 11 : 1-6

Panama Canal, 1901-1978 and undated

Box/Folder: 11 : 7

Polls – College student, 1974

Box/Folder: 11 : 8

Population 1978

Box/Folder: 12 : 1

Prison Reform, 1976

Box/Folder: 12 : 2

Rockefeller, Nelson, 1974-1979

Box/Folder: 12 : 3

SALT II, 1977-1979

Box/Folder: 12 : 4

Sears, John, undated.

Scope and Content Note

Report
Box/Folder: 12 : 5

Social Security, 1978

Box/Folder: 12 : 6-7

Tax Limitation and Proposition, California, 1973-1982 and undated

Box/Folder: 12 : 8

Thatcher, Margaret, Mrs., 1975-1976

Box/Folder: 12 : 9

Total Value of Public Assistance Benefits in California, 1975

Box/Folder: 12 : 10

United States Labor Party (U.S. Labor Party), 1978

Box/Folder: 12 : 11

USSR delegation's visit to Sacramento, 1974

Box/Folder: 12 : 12-13

Welfare, 1974-1976 and undated

Box/Folder: 13 : 1-2

Welfare reform, 1971-1977 and undated

Box/Folder: 13 : 3

Wilson, Pete, 1975-1976

Box: 13

Photographs, 1974-1982 and undated

Scope and Content Note

23 photographic prints and 3 photographic proof sheets depicting Ronald Reagan with Margaret Thatcher and other individuals, 139 35 mm slides depicting campaign trips, news conferences, and so on, arranged chronologically
Box/Folder: 13 : 4

13 photographic prints depicting Ronald Reagan and Margaret Thatcher, undated

Box/Folder: 13 : 5

3 photographic proof sheets depicting Ronald Reagan and others, undated

Box/Folder: 13 : 6

7 sheets containing 139 35mm color slides, depicting campaign trips, news conferences, different social events, bicentennial ceremony, and so on, including some taken and arranged by Peter Hannaford, 1974.

Scope and Content Note

Includes a note by Peter Hannaford, 1982
Box/Folder: 13 : 7

10 photographic prints depicting Ronald Reagan with different individuals, including Richard Allen, Harry O'Connor, Irene Hannaford, Art Linkletter, busy with window shopping at Munich in 1978; at a radio recording session, 1975; and 1 print particularly selected to be included in one of Peter Hannaford's books, 1982

Box: 13

Audio-Visual File, 1997-1998 and undated

Scope and Content Note

One 7 inch 45 RPM record titled, Viewpoint with Ronald Reagan, and 4 cassettes, recordings by different individuals, arranged chronologically
Box/Folder: 13 : 8

One 7 inch 45 RPM record titled, Viewpoint with Ronald Reagan, "a commentary on the issues and events which shape our lives," undated

Box/Folder: 13 : 9

4 cassettes recording Caron Lee regarding George Washington (GW?), undated; Eugene McCarthy, undated; David McCullough, undated; and Letitia Baldridge, 1997-1998

Box: 13

Computer Files, 1997-2000

Scope and Content Note

6 computer disks containing articles by Peter Hannaford about George Washington, manuscripts of his books, related papers, correspondence, and memoranda, arranged chronologically
Box/Folder: 13 : 10

1 computer disk containing manuscript and related papers re My Heart Goes Home: A Hudson Valley Memoir (boyhood recollection of Thomas S. Lossing, edited by Peter Hannaford), undated

Scope and Content Note

Disk unreadable.
Box/Folder: 13 : 11

2 disks re The Quotable Calvin Coolidge (TQCC) containing manuscript, memos, and correspondence, 2000

Scope and Content Note

Use copies available in reading room of contents of disk labeled "Manuscript for 'The Quotable Calvin Coolidge.'" Disk labeled "related memos and correspondence" unreadable
Box/Folder: 13 : 12

3 computer disks re The Essential George Washington

 

Manuscripts, Parts I, II, III – "Nuts and Bolts" sections of the text and correspondence with Peter Hannaford's editor, 1997-1999

Scope and Content Note

Use copies available in reading room.
 

Manuscript, correspondence, and related papers, 1997-1999

Scope and Content Note

Use copies available in reading room
 

Various articles about George Washington written by Peter Hannaford, undated

Scope and Content Note

Disk unreadable.
Box: 14-21

Incremental Materials

Scope and Content Note

This addition to the collection has not yet been described. Please let the Hoover Institution Archives know if you would like to see this material described. Contact us at hooverarchivesinfo@stanford.edu