Finding Aid of the Rexall Drugs Merchandising records
Finding aid prepared by Rebecca Hirsch
The processing of this collection and the creation of this finding aid was funded by the generous support of the National
Historic Publications and Records Commission.
USC Libraries Special Collections
Doheny Memorial Library 206
3550 Trousdale Parkway
Los Angeles, California, 90089-0189
Title: Rexall Drugs Merchandising records
Collection number: 0115
USC Libraries Special Collections
Language of Material:
8.92 Linear feet
Date (bulk): Bulk, 1940-1966
Date (inclusive): 1919-1980
This collection consists of the files kept by Joseph A. Hailer over the course of his 60-year career with Rexall Drugs. Most
of the files are from his later years with the company, when he was in charge of marketing their pharmaceuticals. In addition,
a number of Rexall publications are present in the collection.
Hailer, Joseph A.
[Box/folder# or item name], Rexall Drugs Merchandising records, Collection no. 0115, Special Collections, USC Libraries, University
of Southern California.
Scope and Content
The records in this collection consist of advertising copy, pamphlets, scientific articles, newsletters, convention notes
and correspondence from the files of Joseph A. Hailer, who was in charge of the merchandising of Rexall Drug's pharmaceuticals.
Rexall publications present in the collection include
The Prescriptionist, the
Rexall Reporter, the
Rexall News and Rexall's newsletter for retirees,
Ad-Vantages. Also included in the collection are miscellaneous non-Rexall publications pertaining to pharmaceuticals, Rexall advertising
ephemera and empty Rexall medicine bottles.
Artifacts found in the collection consist of nine pill and medicine bottles produced by Rexall Drugs and a rubber stamp that
says "The Rexall Store."
Conditions Governing Access
COLLECTION STORED OFF-SITE. Advance notice required for access.
Conditions Governing Use
The collection contains published materials; researchers are reminded of the copyright restrictions imposed by publishers
on reusing their articles and parts of books. It is the responsibility of researchers to acquire permission from publishers
when reusing such materials. The copyright to unpublished materials belongs to the heirs of the writers. Permission to publish,
quote, or reproduce must be secured from the repository and the copyright holder.
This collection was donated by Marie Brown, one of the daughters of Joseph Hailer. After Hailer passed away in 1981, Brown
donated the collection to the School of Pharmacy at the University of Southern California. The collection was transferred
to the Special Collections around 1986.
Biographical and Historical Note
Joseph A. Hailer was born in Boston, Massachusetts and joined the staff of the Louis K. Liggett Company in 1912. He became
the manager of Rexall Drug's Pharmaceutical Department in 1935. Hailer retired in the 1970s and passed away in 1981.
Rexall Drugs was founded as a cooperative of pharmacy stores by Louis K. Liggett in 1902. The cooperative operated under the
name United Drug Company and sold products under the Rexall brand. After World War I, the cooperative created franchise agreements
with independent pharmacies, whereby members operated under the Rexall name and sold Rexall products.
Subjects and Indexing Terms
Hailer, Joseph A. -- Archives
Rexall Drug and Chemical Company. -- Archives
Rexall Drug, Inc. -- Archives
United Drug Company. -- Archives
Drugstores--United States--Marketing--Archival resources
Correspondence and Office Files
Rexall Retirees' Newsletter