Guide to the John and Jane Adams Trade Card Collection

© Copyright 2012 Special Collections & University Archives. All rights reserved.
5500 Campanile Dr. MC 8050
San Diego, CA, 92182-8050
URL: http://library.sdsu.edu/scua
Email: scref@rohan.sdsu.edu
Phone: 619-594-6791

Guide to the John and Jane Adams Trade Card Collection 1875/1915

Special Collections & University Archives

Overview of the Collection

Collection Title: John and Jane Adams Trade Card Collection
Dates: 1875-1915
Identification: MS-0406
Creator: Adams Trade Card Collection
Physical Description: 0.67 linear ft
Language of Materials: English French
Repository: Special Collections & University Archives
5500 Campanile Dr. MC 8050
San Diego, CA, 92182-8050
URL: http://library.sdsu.edu/scua
Email: scref@rohan.sdsu.edu
Phone: 619-594-6791
Note:
Other Information:
This collection has been digitized. Click the link below to access the digital collection.
Additional information may be found at http://ibase.sdsu.edu/index.php?a=ViewItem&i=531

Biographical Information:

Trade cards, also known as advertising cards, were wildly popular collectibles in the latter half of the nineteenth century as consumer culture took over America. Advertising a huge variety of manufactured goods in bright chromolithographed colors, trade cards were produced by advertisers to encourage recognition of brand names and to stimulate demand for the products advertised. Though trade cards sometimes feature rather generic Victorian images of flowers or birds, these attractive pieces of ephemera often feature comic little vignettes with punchy slogans, or instructions for catchy games to be played using the card. Some are die-cut, and some have folding or moveable pieces--features that surely made great fun for their collectors. Trade cards were often issued in series to emphasize their collectible aspect, and this collection has many representatives from various series; for example, McLaughlin's Coffee "War Ship" series, or Arbuckle's "States" series.
Trade cards often contain a separate advertisement for the local seller of the product, usually on the verso of the card.
A huge variety of social and cultural topics are open for study using trade cards. Depictions of women and femininity, domesticity and the American home, advertising methods and consumerism, social mores, race relations, humor--all are made tangible in this type of American ephemera.

Access Terms

This collection is indexed under the following controlled access subject terms.

Genre/Form of Material:

Digital Records
Ephemera

Personal Name:

Adams, Jane Ford -- Art collections
Adams, John R., 1900-1994 -- Art collections

Topical Term:

Advertising cards -- Private collections -- California -- San Diego
Advertising cards -- Specimens
Advertising cards -- United States -- Specimens
Trade cards -- Specimens

Administrative Information

Separated Materials:

These materials were separated from the unprocessed John and Jane Adams Ephemera Collection, Box 6 (Advertisements).

Conditions Governing Use:

These materials are in the public domain. However, the nature of historical archival and manuscript collections means that copyright status may be difficult or even impossible to determine. Copyright resides with the creators of materials contained in the collection or their heirs. Requests for permission to publish must be submitted to the Head of Special Collections, San Diego State University, Library and Information Access. When granted, permission is given on behalf of Special Collections as the owner of the physical item and is not intended to include or imply permission of the copyright holder(s), which must also be obtained in order to publish. Materials from our collections are made available for use in research, teaching, and private study. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials.

Conditions Governing Access:

This collection is open for research.

Preferred Citation:

Identification of item, folder title, box number, John and Jane Adams Trade Card Collection, Special Collections and University Archives, Library and Information Access, San Diego State University.

Related Materials:

John and Jane Adams Greeting Card Collection
John and Jane Adams Autograph Album Collection
John and Jane Adams Postcard Collection

Arrangement of Materials:

The collection is arranged alphabetically by type of product. Within each folder, cards are arranged alphabetically by name of product advertised. There is a "Miscellaneous Products" folder found at the end of the collection which houses cards not readily categorizeable. Cards that do not advertise a product, but were rather meant to serve as advertising for a business, are housed in the "Individual Businesses" folder.
When a count appears in parentheses after a product listing in the finding aid (i.e., Union Sewing Machine (10)), this denotes that there are ten different cards advertising the Union Sewing Machine. There are no duplicate cards in the collection.

Scope and Contents

A variety of products are advertised in the collection. All trade cards in the collection are American except two French cards which can be found in the "Miscellaneous Products" folder.
This collection has been digitized. Copy and paste this URL into your browser's address bar to access the digital collection: http://infodome.sdsu.edu/projects/tradecards/.

Detailed List of Contents

Box 1, Folder 1

Clothing

Box 1, Folder 1

Optimates Corsets

Box 1, Folder 1

Smith's Clinch Back Suspenders

Box 1, Folder 1

Topsy Hosiery

Box 1, Folder 1

Dr. Warner's Coraline Corsets

Box 1, Folder 2

Farm Implements and Supplies

Box 1, Folder 2

Avery Planters

Box 1, Folder 2

Burchard and Oswald Harnesses

Box 1, Folder 2

Gibbs' Imperial Plows (2)

Box 1, Folder 2

Studebaker Brothers Carriages and Wagons

Box 1, Folder 2

Terry's Scissors and Shears

Box 1, Folder 3

Food

Box 1, Folder 3

Alden Fruit Vinegar

Box 1, Folder 3

Arm and Hammer Baking Soda (2)

Box 1, Folder 3

Central Milling Company Roller Process Flour

Box 1, Folder 3

Dunham's Cocoanut

Box 1, Folder 3

Ghirardelli's Milk Chocolate (2)

Box 1, Folder 3

German Yeast Company

Box 1, Folder 3

Heinz 57 Varieties

Box 1, Folder 3

Kellogg's Toasted Corn Flakes

Box 1, Folder 3

Moerlein's Beer

Box 1, Folder 3

N. K. Fairbanks Lard (10)

Box 1, Folder 3

Old Dominion Yeast

Box 1, Folder 3

Professor Horsford's Phosphatic Baking Powder

Box 1, Folder 4

Individual Businesses

Box 1, Folder 4

Samuel Chatfield, Asst. Manager, Kennedy Revolving Harrow

Box 1, Folder 4

Continental Insurance Co. of New York

Box 1, Folder 4

Harry Deakin's Academy of Music

Box 1, Folder 4

Ehrich's (New York City)

Box 1, Folder 4

W. R. Fish Spice Mills, Topeka, KS (5)

Box 1, Folder 4

Furman's Shoe House, Topeka KS

Box 1, Folder 4

Golden Eagle Clothing House, Topeka KS

Box 1, Folder 4

S. Gross Dry Goods, Franklin, KY

Box 1, Folder 4

Greenwald and Co. One Price Clothing House, Topeka, KS

Box 1, Folder 4

James B. Hayden, Jeweler, Topeka, KS

Box 1, Folder 4

Wm. Hall Jenkins, Notary Public, Topeka, KS

Box 1, Folder 4

A. S. Kent Watches, Jewelry, and Silverware, Nickerson, KS (3)

Box 1, Folder 4

A. F. Nitting and Co. Fine Clothing and Tailor, Chicago, IL

Box 1, Folder 4

H. L. Niedringhaus, Furniture, St. Louis, MO

Box 1, Folder 4

Reynolds Brothers Celebrated Fine Shoes, Utica, NY

Box 1, Folder 4

John S. Rhodes, Topeka, KS

Box 1, Folder 4

George A. Rick and Bro. Furniture

Box 1, Folder 4

Plano Mfg. Co., Plano, IL

Box 1, Folder 4

L. Prang and Co. Art and Education Publishers, Boston, MA

Box 1, Folder 4

Mrs. Slosson's Fancy Goods Stand

Box 1, Folder 4

"The Popular" Shoe Store, Omaha, NE

Box 1, Folder 4

Topeka Parlor Furniture, Topeka, KS

Box 1, Folder 4

The Domestic S. M. Co., A. H. Turner, Chanute, KS

Box 1, Folder 4

Tucker's Best Groceries, Harlem, NY

Box 1, Folder 4

Union Pacific Tea Co, Amsterdam, NY

Box 1, Folder 5

Medicines/Tonics

Box 1, Folder 5

Ayer's Cherry Pectoral

Box 1, Folder 5

Ayer's Sarsaparilla

Box 1, Folder 5

Borg's Sure Cure Pepsin and Bismuth Chewing Gum

Box 1, Folder 5

Brown's Popular Medicines (2)

Box 1, Folder 5

Burdock Blood Bitters

Box 1, Folder 5

Congress Bitters

Box 1, Folder 5

Dr. Hedges' Pulmonic Life Balsam

Box 1, Folder 5

Dr. Jackson's Syrup of Wild Cherry and Lungwort

Box 1, Folder 5

Dr. Jackson's Root and Herb Cordial

Box 1, Folder 5

Dr. Jayne's Tonic Vermifuge

Box 1, Folder 5

Dr. Jayne's Expectorant

Box 1, Folder 5

Dr. Marshall's Lung Syrup

Box 1, Folder 5

Dr. C. D. Warner's White Wine of Tar Syrup

Box 1, Folder 5

Eilert's Extract of Tar and Wild Cherry

Box 1, Folder 5

Humphrey's Witch Hazel Oil

Box 1, Folder 5

Mennen's Borated Talcum Toilet Powder

Box 1, Folder 5

Perry Davis' Pain-Killer

Box 1, Folder 5

Papillon Skin Cure

Box 1, Folder 5

Parker's Tonic

Box 1, Folder 5

Scott's Emulsion (2)

Box 1, Folder 5

Tarrant's Seltzer Aperient

Box 1, Folder 5

Webb's Neuraline

Box 1, Folder 6

Perfumes/Colognes

Box 1, Folder 6

Austen's Forest Flower Cologne (2)

Box 1, Folder 6

Hoyt's German Cologne (7)

Box 1, Folder 6

Lazell's Unrivalled Perfumes

Box 1, Folder 6

Fleming Brothers Mikado Cologne

Box 1, Folder 6

Dr. Price's Locust Buds

Box 1, Folder 6

Read's Grand Duchess Cologne

Box 1, Folder 6

Stollwerck's Cologne

Box 1, Folder 7

Sewing Machines

Box 1, Folder 7

Domestic Sewing Machine

Box 1, Folder 7

Household Sewing Machines Co.

Box 1, Folder 7

New Home Sewing Machines (5)

Box 1, Folder 7

Leader Sewing Machine

Box 1, Folder 7

New Royal Sewing Machine

Box 1, Folder 7

Union Sewing Machine (12)

Box 1, Folder 8

Sewing Threads

Box 1, Folder 8

Brook's Prize Medal Spool Cotton

Box 1, Folder 8

J. P. Coat's Six Cord Thread (10)

Box 1, Folder 8

Corticelli's Spool Silk (2)

Box 1, Folder 8

Clark's O. N. T. Spool Cotton

Box 1, Folder 8

Merrick's Thread (3)

Box 1, Folder 8

Willimantic Thread

Box 1, Folder 9

Shoes and Shoe Polish

Box 1, Folder 9

Button's Raven Gloss Shoe Dressing

Box 1, Folder 9

Diamond Black Leather Oil

Box 1, Folder 9

Gilt Edge Gloss Dressing

Box 1, Folder 9

Steinberg's Fine Boots and Shoes

Box 1, Folder 10

Soap

Box 1, Folder 10

Acme Soap

Box 1, Folder 10

Fairbank's White Star Soap

Box 1, Folder 10

Fairbank's Fine Family Soaps (2)

Box 1, Folder 10

Gowan and Stover's Pure and Healthful Soaps (2)

Box 1, Folder 10

Oberne, Hosnick and Co.'s Celebrated Soaps

Box 1, Folder 10

Packer's Cutaneous Charm

Box 1, Folder 10

Pear's Soap

Box 1, Folder 10

Pearline Washing Compound (3)

Box 1, Folder 10

Red Cross Lye (3)

Box 1, Folder 10

Sapolio (6)

Box 1, Folder 10

Scourene

Box 1, Folder 10

Soapine (8)

Box 1, Folder 10

Stimson's Sudsene

Box 1, Folder 10

"Sweet Home" Family Soap

Box 2, Folder 1

Stoves and Stove Polish

Box 2, Folder 1

Dixon's Stove Polish

Box 2, Folder 1

Gold Coin and Gold Medal Stoves and Ranges

Box 2, Folder 1

Hyer's Big Bonanza Stove Polish (2)

Box 2, Folder 1

Round Oak Stoves (3)

Box 2, Folder 2

Tea and Coffee

Box 2, Folder 2

Arbuckle's Ariosa Coffee (3)

Box 2, Folder 2

Dilworth's Coffee (2)

Box 2, Folder 2

Lion Coffee (9)

Box 2, Folder 2

McLaughlin's XXXX Coffee (8)

Box 2, Folder 2

Schnull and Krag's Coffee (2)

Box 2, Folder 2

Teller Coffee

Box 2, Folder 3

Tobacco

Box 2, Folder 3

Globe Fine Cut Tobacco

Box 2, Folder 3

Lorillard's Plowshare Chew

Box 2, Folder 3

National League Fine Cut Tobacco

Box 2, Folder 4

Miscellaneous Products

Box 2, Folder 4

Buckingham's Dye for the Whiskers

Box 2, Folder 4

Chicago and Northwestern Railway (2)

Box 2, Folder 4

Godey's Lady's Book

Box 2, Folder 4

Impervious Package Co.'s Safety Oil Can

Box 2, Folder 4

"Koh-i-Noor" Tracing Cloth

Box 2, Folder 4

Neal's Carriage Paints

Box 2, Folder 4

Patent Revolving Window Sash

Box 2, Folder 4

Van Stan's Stratena Cement

Box 2, Folder 4

French card: Chocolat d'Aiguebelle

Box 2, Folder 4

French card: product unknown