Joseph Howland Papers, 1942-2000

Processed by Holly Selvig.
Environmental Design Archives
College of Environmental Design
230 Wurster Hall #1820
University of California, Berkeley
Berkeley, California, 94720-1820
Phone: (510) 642-5124
Fax: (510) 642-2824
Email: archives@socrates.berkeley.edu
http://www.ced.berkeley.edu/cedarchives/
© 2003
The Regents of the University of California. All rights reserved.

Joseph Howland Papers, 1942-2000

Collection number: 2001-9

Environmental Design Archives



University of California, Berkeley

Berkeley, California

Contact Information:

  • Environmental Design Archives
  • College of Environmental Design
  • 230 Wurster Hall #1820
  • University of California, Berkeley
  • Berkeley, California, 94720-1820
  • Phone: (510) 642-5124
  • Fax: (510) 642-2824
  • Email: archives@socrates.berkeley.edu
  • URL: http://www.ced.berkeley.edu/cedarchives/
Processed by:
Holly Selvig
Date Completed:
August 2002
Encoded by:
Environmental Design Archives staff
Funding:
Arrangement and description of this collection was funded by the Landscape Architecture and Environmental Planning Department, University of California, Berkeley.
© 2003 The Regents of the University of California. All rights reserved.

Descriptive Summary

Title: Joseph Howland papers,
Date (inclusive): 1942-2000
Collection number: 2001-9
Creator: Howland, Joseph, 1918-
Extent: 3 boxes
Repository: Environmental Design Archives. College of Environmental Design.
University of California, Berkeley.
Berkeley, California
Abstract: The Joseph Howland Papers span the years 1942-2000 and contain records relating to Howland's work as an editor of several garden design magazines, as a floricultural marketing writer, and as a teacher. Included are copies of articles written and several photographs used in The House Beautiful Book of Gardens and Outdoor Living. The collection consists of three series: Personal Papers, Professional Papers, and Faculty Papers.
Physical location: For current information on the location of these materials, please consult the library's online catalog.
Language: English.

Administrative Information

Access

Collection is open for research.

Publication Rights

All requests for permission to publish, reproduce, or quote from materials in the collection should be discussed with the Curator.

Preferred Citation

[Identification of item], Joseph Howland Papers, (2001-9), Environmental Design Archives. College of Environmental Design. University of California, Berkeley. Berkeley, California.

Acquisition Information

The collection was acquired in 2001.

Funding

Arrangement and description of this collection was funded by the Landscape Architecture and Environmental Planning Department, University of California, Berkeley.

Access Points

Horticulture - Study and teaching - University of Nevada, Reno.
Garden design.
O.M. Scotts and Sons Lawn Care Magazine
Better Homes and Garden Magazine
House Beautiful Magazine
Nevada Gardener Magazine
Online Archive of California

Biographical Note

Joseph Howland Papers
From his farm upbringing and days of participating in 4-H as a adolescent to his current appointment as Professor Emeritus at the University of Nevada, Reno, Dr. Howland produced extensive research and writing on garden design, horticulture, and floricultural marketing.
Born in Providence, Rhode Island on April 2, 1918, he received a Bachelor's of Science in Agriculture from Rhode Island State College in 1940; a Master's of Science in Horticulture from Michigan State College in 1942; and a Ph.D. in greenhouse crops and marketing from Cornell University in 1945. Howland taught garden design classes while studying at Rhode Island State College and landscape architecture classes while studying at Michigan State.
Howland worked as assistant-to-the-president and editor of O.M. Scotts and Sons Lawn Care Magazine for 12 years, during which time he also served as their advertising and promotion director. He served as associate editor of Better Homes and Gardens Magazine (1945-1948) and as Garden Editor of House Beautiful Magazine (1948-1956). In 1958 he authored The House Beautiful Book of Gardens and Outdoor Living, and in 1967 he served as the president of the Men's Garden Club of America. From 1978 to 1992 Howland wrote monthly marketing columns in Southern Florist and Nursery, Greenhouse Manager, Nursery Manage, Flower Mart, and Los Angeles Flower Market.
From 1969-1973, Howland taught horticulture at the University of Nevada, where he created the Golf Turfgrass School and the Nevada Gardener Magazine. Howland took a leave from the university in 1973 to work as the vice-president for technical services (marketing and research) at Geo. J. Ball Inc., and as president of its Pan American Seed Company. In 1978, he returned to the University of Nevada as Professor of Agricultural Research (1978-1984), and from 1984-1991 he held a joint appointment in Horticulture and Journalism (Advertising and Marketing Research). He was awarded Emeritus Professor of Horticulture and Journalism in 1992.

Note

Sources:

  • Personal notes on Joseph Howland

Scope and Contents Note

The Joseph Howland Papers span the years 1942-2000 and contain records relating to Howland's work as an editor of several garden design magazines, as a floricultural marketing writer, and as a teacher. Included are copies of articles written and several photographs used in the House Beautiful Book of Gardens and Outdoor Living. The collection consists of three series: Personal Papers, Professional Papers, and Faculty Papers.

Series Description

 

I. PERSONAL PAPERS, 1943 - 2000

Physical Description: Box 1

Scope and Content Note

Arrangement

Arranged alphabetically.
Contains autobiographical information, correspondence, student work, and written travel accounts.
 

II. PROFESSIONAL PAPERS

Physical Description: Boxes 1-3

Scope and Content Note

Arrangement

Arranged alphabetically.
Contains papers related to his work as a professional garden design and floricultural marketing writer, including correspondence with magazine editors and copies of articles written. Includes copies of presentation made about Floricultural marketing, material related to his involvement with the Men's Garden Club of America, and reference articles used during his professional career. Also includes photographs appearing in The House Beautiful Book of Gardens and Outdoor Living, and other photographs and lantern slides of residential gardens.
 

A. Correspondence

 

B. Writings on Garden Design

 

C. Writings on Floricultural Marketing

 

D. Presentations

 

E. Associations and Committees

 

F. Reference Files

 

G. Photographs/Illustrations

 

III. FACULTY PAPERS

Physical Description: Box 2

Scope and Content Note

Arrangement

Arranged alphabetically.
Contains papers related to Dr. Howland's professorship at the University of Nevada, Reno. Includes correspondence, course material, and writings.

Container List

 

SERIES I. PERSONAL PAPERS

Box/Folder 1 : 1

Biography 1993-2000

Box/Folder 1 : 2-3

Correspondence 1998

Box/Folder 1: 4

Miscellaneous 1960, 1989

Box/Folder 1 : 5

Student Work 1941-1943

Box/Folder 1 : 6

Travel 1995-2000

 

SERIES II.  PROFESSIONAL PAPERS

 

A.  Correspondence

Box/Folder 1 : 1

House Beautiful Magazine 1943-1958

Box/Folder 1 : 2

Better Homes and Gardens Magazine 1948

 

B.  Writings on Garden Design

Box/Folder 1 : 3

in House Beautiful Magazine n.d.

Box/Folder 1 : 4

in Plants Alive Magazine 1979

Box/Folder 1 : 5

about children and gardens 1958-1960

Box/Folder 1 : 6

about Thomas Chruch 1948, 1981

Box/Folder 1 : 7

"JEH Talks" 1940-1967

Box/Folder 1 : 8

miscellaneous articles 1960-1962

 

C.  Writings on Floricultural Marketing

Box/Folder 1 : 9

in Greenhouse Manager 1984-1994

Box/Folder 1 : 10

in Nursery Managers 1986-1994

Box/Folder 1 : 11

misc. articles 1945-2000

 

D.  Presentations

Box/Folder 1 : 12

Press Clippings 1974, 1995

Box/Folder 1 : 13

Floricultural Marketing 1969-1973

 

E.  Associations and Committees

Box/Folder 1 : 14

Mens Garden Club of America 1966-1973

 

F.  Reference Files

Box/Folder 1 : 15

Biographies n.d.

Box/Folder 1 : 16

Gardens and Design 1895-1992

Box/Folder 2 : 17

Irrigation Techniques 1940-1981

Box/Folder 2 : 18

Kraft Residence 1982, 1996

Box/Folder 2 : 19

Miscellaneous 1976-2000

Box/Folder 2 : 20

Thomas Church 1948-1991

 

G.  Photographs/Illustrations

Box/Folder 2 : 21

I. House Beautiful Magazine, illustrations 1954

 

II. House Beautiful Book of Gardens and Outdoor Living - Photographs

Box/Folder 2 : 22

Landscape Architects: A-D n.d.

Box/Folder 2 : 23

Landscape Architects: Dalsimer, Inc. n.d.

Box/Folder 2 : 24

Landscape Architects: E-L n.d.

Box/Folder 2 : 25

Landscape Architects: M-W n.d.

Box/Folder 2 : 26

Landscape Architects: Webel and Innocenti n.d.

 

III. Photographs unidentified n.d.

Box/Folder 2 : 27-28

Photographers: Gottscho-Schleisner 1932-1964

Box/Folder 2 : 29

Photographers: Maynard-Parker n.d.

Box/Folder 2 : 30

Miscellaneous Photographs n.d.

Box 3

Lantern Slides ca. 1952

 

SERIES III. FACULTY PAPERS

Box/Folder 2 : 1

Correspondence 1994

Box/Folder 2 : 2

J 335 - Flower Pot Design 1987

Box/Folder 2 : 3

Nevada Horticulture 4-H projects n.d.

Box/Folder 2 : 4

Writings 1973-1988