Scope and Content
Title: Peggy Hamilton Adams papers
Date (inclusive): 1911-1976
Collection number: 1373
Adams, Peggy Hamilton
58 boxes (29.0 linear ft.)
57 oversize boxes
Abstract: Peggy Hamilton Adams was a fashion designer, editor of the
Los Angeles Times rotogravure fashion page (1921-34) and a host for local radio programs (1929-33) that dealt with fashion concerns of the
modern woman. The collection consists of materials related to Hamilton's career as designer, fashion editor, and socialite.
Language: Finding aid is written in
Language of the Material:
Materials are in English.
University of California, Los Angeles. Library Special Collections.
Los Angeles, California 90095-1575
Physical location: Stored off-site at SRLF. Advance notice is required for access to the collection. Please contact UCLA Library Special Collections
for paging information.
Selected digitized images from this collection.
Restrictions on Access
Open for research. STORED OFF-SITE AT SRLF. Advance notice is required for access to the collection. Please contact UCLA Library
Special Collections for paging information.
Restrictions on Use and Reproduction
Property rights to the physical object belong to the UC Regents. Literary rights, including copyright, are retained by the
creators and their heirs. It is the responsibility of the researcher to determine who holds the copyright and pursue the copyright
owner or his or her heir for permission to publish where The UC Regents do not hold the copyright.
Provenance/Source of Acquisition
Peggy Hamilton Adams, bequest, 1984.
Processed by Charlotte Payne, Lilace Hatayama and Dydia DeLyser, February 1989.
[Identification of item], Peggy Hamilton Adams papers (Collection Number 1373). UCLA Library Special Collections, Charles
E. Young Research Library, UCLA.
Born Mae Bedloe Armstrong, Hamilton began work as a costume designer; at Triangle film company, she designed for such stars
as Mr. Julian Eltinge and Gloria Swanson; she worked at the
Los Angeles Times as editor of its rotogravure fashion page (1921-34); known as Hollywood's dictator of fashions, she featured such celebrities
as Gloria Swanson, Myrna Loy, Norma Shearer, Delores Del Rio, Joan Crawford, Betty Davis, and Greta Garbo posed in gowns by
designers such as Adrian, Travis Banton, and Howard Greer; Hamilton promoted Los Angeles as the Paris of America in many fashion
shows, including the first fashion show in an airplane (1928); she was appointed official hostess of Los Angeles County by
then Supervisor Frank L. Shaw (1931) and was named Queen of Olympias of the Mythical Kingdom of Olympia in an effort to publicize
the 1932 Olympic Games; she hosted local radio programs (1929-33) dealing with fashion concerns of the modern woman.
Scope and Content
Collection consists of materials related to Hamilton's career as designer, fashion editor, and socialite. Includes paste-ups,
scrapbooks, photographs, various issues of the
Los Angeles Times fashion page, clippings, printed ads, radio scripts, and ephemera.
The following terms have been used to index the description of this collection in the library's online public access catalog.
Adams, Peggy Hamilton--Archives.
Fashion editors--Archival resources.
Socialites--California--Los Angeles--Archival resources.
Genres and Forms of Material