Guide to the Proposition 99 Campaign Files, 1982-1988 (bulk 1987-1989)

Processed by Special Collections staff; machine-readable finding aid created by Brooke Dykman Dockter
UCSF Library & CKM
Archives and Special Collections
530 Parnassus Ave.
San Francisco, CA 94143-0840
Phone: (415) 476-8112
Fax: (415) 476-4653
Email: http://www.library.ucsf.edu/collections/archives/contact
URL: http://www.library.ucsf.edu/tobacco/
© 1997
The Regents of the University of California. All rights reserved.

Note

History --History, California --General Biological and Medical Sciences --Public Health --General

Guide to the Proposition 99 Campaign Files, 1982-1988 (bulk 1987-1989)

Collection number: MSS 94-52

UCSF Library & CKM



Archives and Special Collections

University of California, San Francisco

Contact Information:

  • UCSF Library & CKM
  • Archives and Special Collections
  • 530 Parnassus Ave.
  • San Francisco, CA 94143-0840
  • Phone: (415) 476-8112
  • Fax: (415) 476-4653
  • Email: http://www.library.ucsf.edu/collections/archives/contact
  • URL: http://www.library.ucsf.edu/tobacco/
Processed by:
Susan Storch
Encoded by:
Brooke Dykman Dockter
© 1997. The Regents of the University of California. All rights reserved.

Descriptive Summary

Title: Proposition 99 Campaign Files,
Date (inclusive): 1982-1988 (bulk 1987-1989)
Collection number: MSS 94-52
Creator: Proposition 99 Campaign
Extent: Volume: 5 cubic feet
Repository: University of California, San Francisco. Library. Archives and Special Collections.
San Francisco, California 94143-0840
Shelf location: For current information on the location of these materials, please consult the Library's online catalog.
Language: English.

Administrative Information

Access

Collection is open for research.

Preferred Citation

[Identification of item], Proposition 99 Campaign Files, MSS 94-52, Archives & Special Collections, UCSF Library & CKM

Scope and Content

This collection was the files of the Proposition 99 campaign director Jack Nicholl.The records document all aspects of the campaign effort of the Coalition for a Healthy California.Paper files include correspondence, financial reports of both the CHC and the opposition, meeting minutes, position papers, drafts of the proposition, advertisements, newspaper and magazine articles, legal documents regarding a lawsuit filed by the opposition against the coalition and the secretary of state, reports on various aspects of the proposition and its possible effects, political opinion polls and studies of various constituencies. Information includes files on the Fairness Doctrine as regards political advertising, lists of endorsers, fundraising records, and files on the past efforts to raise the tobacco tax (Propositions 5 and 10). There are also photographs and negatives of fundraising events and press conferences. Audio/visual materials consist of recordings of advertisements, press conferences, news items, and debates. Ephemera includes buttons, bumper stickers, and posters.
This collection is organized alphabetically by subject matter.

History of Proposition 99

Proposition 99 was a California statewide referendum passed in 1988 which raised the excise tax on tobacco sales. Proposition 99 added an additional 25 cent tax on each package of cigarettes and a proportional tax increase on other tobacco products. This tax raised California's tobacco tax to be among the highest in the United States. Previous efforts to raise the tax on tobacco by referendum had included Propositions 5 and 10. Behind Proposition 99 was a coalition of health and environmental organizations and activists calling themselves the Coalition for a Healthy California (CHC).Among the participants in the pro-99 campaign were the American Cancer Society,American Heart Association,American Lung Association,Americans for Nonsmokers' Rights,California Association of Hospitals and Health Systems,California Medical and Dental Associations,Planning and Conservation League of California.and the The opposition group, funded by the tobacco industry, was known as Californians Against Unfair Tax Increases.

Container List

 

Advertising

Carton Carton 1, Folder 1

Almon Commercial, 1988

Folder 2

Buttons, Bumper Stickers, Pamphlets, Posters, 1987-1988

Folder 3

The Case for Increasing California's Tobacco Tax, 1988

Folder 4

California Medical Association Advertisement and Brochure, 1988

Folder 5

Fairness Doctrine: Alan Robbins, 1988

Folder 6

Fairness Doctrine Mailing List ND

Folder 7

Fairness Responses--Chuck Linderman, 1987-1988

Folder 8

First Commercial Shoot, 1988

Folder 9

Ketchum Advertising, 1988

Folder 10

Slate Mail, 1988

 

Californians Against Unfair Tax Increases

Carton Carton 1, Folder 11

Californians Against Unfair Tax Increases, 1988

Folder 12

Opposition Information ND

 

Coalition for a Healthy California (CHC)

Carton Carton 1, Folder 13

Executive Committee Mailing List, ND

Folder 14

Executive Steering Committee: Meeting Agendas, Minutes, Memos, 1987-1988

Folder 15-17

Executive Steering Committee Meetings, 1988

Folder 18

CHC Staff, 1988

Folder 19

CHC Staff Meetings, 1988

 

CHC Campaign Organization and Strategy

Carton Carton 1, Folder 20

Ballot Arguments, 1988

Folder 21

Gateway Drug Information, ND

Folder 22-24

General Background Information, 1982-1988

Folder 25

Hispanic Market, 1988

Folder 26

Minority Issues/Tobacco Use, 1988

Folder 27

Nichol, Jack: Campaign Director, Contract and Job Description, 1987

Folder 28

Nichol, Jack: Campaign Notebooks, 1987-1988

Folder 29

Political Campaign Management Summer Cource at UC Davis, 1988

Folder 30

"Say 99" Campaign, 1988

Folder 31

Strategy/Timeline, 1987

Folder 32

To Do Lists: Tobacco Tax Initiative, 1987-1988

 

Coalition Members

Carton Carton 1, Folder 33-34

American Cancer Society, 1987-1988

Folder 35

American Heart Association, 1987-1988

Folder 36

American Lung Association of California, 1987-1988

Folder 37

Americans for Nonsmokers' Rights, 1987-1988

Folder 38

California Association of Catholic Hospitals, 1988

Carton Carton 2, Folder 1-2

California Association of Hospitals and Health Systems (CAHHS), 1988

Folder 3

CAHHS: Public Relations Campaign, 1988

Folder 4

California Dental Association, 1988

Folder 5

California Medical Association, 1987-1988

Folder 6

Hospital Council of Southern California, 1988

Folder 7

Labor, 1988

Folder 8

Planning and Conservation League of California, 1988

Folder 9

Religious Support, 1987-1988

Folder 10

Sacramento Coalition, 1988

Folder 11

San Diego County Medical Society, 1988

Folder 12

Santa Clara County Medical Society, 1988

 

Constituencies

Carton Carton 2, Folder 13

Senior Citizens, 1987-1988

 

Correspondence

Carton Carton 2, Folder 14

Addresses: Miscellaneous, 1987-1988

Folder 15

Correspondence File, 1988

Folder 16

Nethery, W. James (Chairman CHC), 1988

 

Endorsements/Endorsers

Carton Carton 2, Folder 17-18

Endorsements, 1988

Folder 19

Address List of Endorsers, 1988

Folder 20

Endorsers: 1. Health, 1987-1988

Folder 21

Endorsers: 2. Government (misc.), 1988

Folder 22

Endorsers: 2. Government (supervisors), 1987-1988

Folder 23

Endorsers: 3. Fire and Police Departments, 1988

Folder 24

Media, 1988

Folder 25

Education, 1988

Folder 26

Endorsers: 6. Citizen and Service, 1988

Folder 27

Endorsers: 7. Environmental, 1988

Folder 28

Endorsers: 8. Unions, Political, Etc., 1988

Folder 29

Endorsers: Boards in Limbo, 1988

Folder 30

Endorsers: Individuals, 1988

Folder 31

Miscellaneous, 1987-1988

Folder 32

ACA 14, 1987

Folder 33

Individual Supporters of ACA 14, 1987

 

Financial and Accounting Files (CHC)

Carton Carton 2, Folder 34

Budget and Finances, 1986-1988

Folder 35

Campaign California Financial Statements and Correspondence, 1988

Folder 36-37

Campaign Statements, 1987-1988

Folder 38

Financial Documents and Bills, 1988

Folder 39

Masterton and Wright Reports, 1987-1988

Folder 40-41

The Tobacco Industry/Californians Against Unfair Tax Increases: Campaign Statements, 1987-1988

 

Fundraising

Carton Carton 3, Folder 1

Fundraising Background Information, 1987-1988

Folder 2

Celebrities, ND

Folder 3

Compass Associates, 1988

Folder 4

Contributions, 1987-1988

Folder 5

Contributions-Legal Memo, 1988

Folder 6

Correspondence with Contributors, 1984-1988

Folder 7

Fundraising-Direct Mail, 1987-1988

Folder 8

Direct Mail-Hostile Responses, 1988

Folder 9

Direct Mail-Kuzins, 1988

Folder 10

Form Letters, ND

Folder 11

Forster/Phillips: Fundraising & Public Relations Services, 1988

Folder 12

Health Agency Fundraising Letter, 1987

Folder 13

Lawyers Committee, 1988

Folder 14

Fundraising Lists, 1988

Folder 15

Fundraising: Nicholl, 1988

Folder 16

Phones, 1988

Folder 17

Regency Club Lunch April 29, 1988

Folder 18

San Francisco Dinner October 5, 1987

Folder 19

Shanks, Anne Marie, Fundraiser, 1988

Folder 20

Fundraising Video, 1988

 

Media/Media Events

Carton Carton 3, Folder 21

California Police Officers' Association/Sheriffs' Statements on Cigarrette Smuggling, 1988

Folder 22

Editorial Boards, 1988

Folder 23

Galanty Media Consultants, 1987-1988

Folder 24

Ken Kizer, CA Department of Health Services Study on Health Effects of Tobacco November, 1988

Folder 25

Media Buy: Silverstein, 1988

Folder 26

News Features which Include Prop 99, 1988

Folder 27

Newsletters (clippings), ND

Folder 28-29

Newspaper Clippings, 1988& ND

Folder 30

Press Advisories, 1987-1988

Folder 31

Press Conference: Signature Turn-In, May 2, 1988

Folder 32

Press Conference: Surgeon General's Report on Nicotine Addiction, May 16, 1988

Folder 33

Press Conference: November Ballot, July 6, 1988

Folder 34

Press Conference: Lawsuit, July 27, 1988

Folder 35

Press Conference: Crime Ads, September 27, 1988

Folder 36

Press Conference: Patrick Reynolds, October 27, 1988

Folder 37

Press Editorials, 1987-1988

Folder 38

Press Events: Campaign Kickoff, 1987

Folder 39-40

Press Releases, 1987-1988

Carton Carton 4, Folder 1

Press Releases: "Tobacco Company Hides $ in Reports", October 10, 1988

Folder 2

Talk Shows, 1988

Folder 3

Tobacco Company Media Buy Report, 1988

 

North Coast Distributors v. CA Secretary of State & CHC

Carton Carton 4, Folder 4-5

North Coast Distributors v. CA Secretary of State & CHC Court

 

Transcripts and Documents 1988

 

Petition Drive

Carton Carton 4, Folder 6

Petition Title & Summary, 1988

Folder 7

Signature Collection Timeline, 1988

Folder 8

Signature Drive, 1988

Folder 9

Training, 1988

 

Photographs

Carton Carton 4, Folder 10

Photographs and Negatives, ND

 

Position Papers

Carton Carton 4, Folder 11

Position Papers, ND

Folder 12

Position Papers, Q & A, Speakers' Bureau Materials, 1988

Folder 13

Printed Materials, 1988

Folder 14

Spanish Position Papers, ND

 

Propositions 5, 10, and 65

Carton Carton 4, Folder 15

Past Tobacco Campaigns: Propositions 5 & 10, 1980

Folder 16

Past Tobacco Campaigns: Proposition 65, 1988

 

Proposition 99 Implementation

Carton Carton 4, Folder 17

Implementation of Proposition 99, 1988

 

Proposition 99 Initiative

Carton Carton 4, Folder 18

Proposition 99 Initiative Amendments, 1987

Folder 19

Proposition 99 Initiative Language, 1987

 

Public Opinion Polls

Carton Carton 4, Folder 20

"Attitudes and Opinions of CA Voters Toward a Cigarette Tax Increase," January 1987

Folder 21

"Attitudes and Opinions of CA Voters Toward a Cigarette Tax Increase," April 1988

Folder 22

Benchmark Poll, April 1988

Folder 23

California Health Care Poll, March 1988

Folder 24

Polling Data, 1988

 

Speakers' Bureau

Carton Carton 4, Folder 25

Orange County Unit Report-Back Sheets, ND

Folder 26

Research Information, ND

Folder 27

Speakers' Kit Materials, 1988

 

Media Campaign/Audio Tapes

Carton Carton 5, Folder 1-1a

Michael Jackson Show (Side A & B)Jeff Edwards KFI & Nicholl vs. Raimundo (Side B), April 29, 1988, July 12, 1988

Folder 2

KYUU; Suzan Magazine/Jeff Raimundo, June 1988

Folder 3

Tobacco Company Radio Spots, June 6, 1988

Folder 4

Tobacco Company Radio Spots, June 9, 1988

Folder 5

KGO Debate: Nichol v. Raimundo, July 5, 1988

Folder 6

Jeff Edwards Show: KFI 640AM; Michael Jackson Show (duplicate), July 12, 1988; April 29, 1988

Folder 7

CHC 5 Radio Spots, August 25, 1988

Folder 8

Jan Black's Journal KCBS San Francisco, September 8, 1988

Folder 9-9a

Jan Black Show KCBS SF; Nicholl v. Heath, September 8, 1988

Folder 10

Round Table Pizza 2" Cheeze Initiative, September 13, 1988

Folder 11

Spence Koemer - Michael Jackson, September 22, 1988

Folder 12

Yes on Prop 99 News Conference. KTNG Radio, KMEX TV, September 27, 1988

Folder 13

KFI Jack Nicholl vs. Steve Heath Debate, September 28, 1988

Folder 14

Bill Press on Prop. 99, 790 AM, October 12, 1988

Folder 15

KPSI - Mike Meenan, Kim Belshea, G. Stringer, October 27, 1988

Folder 16-16a

Tobacco Tax Initiative Media Sample: 1) Only Pennies; 2) Profits, ND

Folder 17

CHC: 1) Good Idea; 2) Shame, ND

Folder 18-18a

CHC: 1) Truth; 2) Yes on 99, ND

Folder 19

CHC: "Facts" Radio, ND

Folder 20

Side A: KQED Radio - ForumSide B: Smokers' Rights Debate, ND

Folder 21

John McDougall Radio Show, KDFK Radio, ND

 

Media Campaign/Video Tapes

Carton Carton 5, Folder 22-22a

American Heart Association Video Journal Volume II - Tobacco Advertising, February 23, 1987

Folder 23

"Tobacco Tax Initiative," April 28, 1988

Folder 24-24a

"Tobacco Tax Initiative," June 9, 1988

Folder 25

CHC "Lifesaver," August 25, 1988

Folder 26-26a

Tobacco Companies Media Deception, September 19, 1988

Folder 27

CHC "Moraga Family," October 14, 1988

Folder 28

CHC "Join Me/Provided;" "Trust Provided," October 20, 1988

Folder 29

1. "Reynolds" 2. "Reynolds Pictures" 3. "Join Me" 4. Trust," October 20, 1988

Folder 30

CHC "Reynolds" and "Grandfather," October 24, 1988

Folder 31-31a

CHC "Reynolds Media," October 24, 1988

Folder 32

Tobacco Press Coverage; Tobacco Tax Press Clips, November 11, 1988

Folder 33

American Cancer Society: "Cancer Update: Smokefree Young America," ND

Folder 34

Robbins, Lifesaver, and "Yes on 99" Spots, ND