Title: Paul Loveday Papers,
Date (inclusive): 1926-1983 (bulk 1980-1983)
Collection number: MSS 94-53
Creator: Loveday, Paul
Extent: 1 manuscript box, 14 folders
University of California, San Francisco. Library. Archives and Special Collections
San Francisco, California 94143-0840
Shelf location: For current information on the location of these materials, please consult the Library's online catalog.
Collection is open for research.
[Identification of item], Paul Loveday Papers, MSS 94-53, Archives & Special Collections, UCSF Library & CKM
This collection documents the involvement of Paul Loveday in the
Proposition 10 campaign. Proposition 10 was a referendum on the California Ballot in 1980 which would have mandated the establishment of
non-smoking areas in public buildings. The collection contains mostly information regarding the funding by the tobacco industry
of television and radio advertisements opposing Proposition 10. The adds were supposed to be funded by a citizens group called
Californians Against Regulatory Excess (CARE),but members of Californians for Smoking and NonSmoking Sections contended that CARE and the "No on 10" campaign were funded
by tobacco companies. Therefore the tag line at the end of each ad should have stated that the ad was funded by the Tobacco
Industry. The records include legal documents, such as Applications for Review and Declaratory Rulings; correspondence with
the Federal Communication Commission and various television and radio stations; and information about Dobbs & Nielson, the
law firm representing CARE. The collection is arranged according to subject, then chronologically.