The Marty Weiser papers span the years 1925-1988 and encompass approximately 24 linear feet. The
collection consists of publicity-related material, including advertising budgets, clippings,
correspondence, and press releases for hundreds of films, primarily Warner Bros. releases. There is
correspondence, both personal and professional, pressbooks, clippings, and photographs. There is
publicity material on film personalities, entities with which Weiser corresponded for exploitation and
publicity purposes, and for subjects such as outdoor advertising, including billboards and skywriting.
Companies with substantial representation include Arthur P. Jacobs, Lippert, Warner Bros., and Weiser's
Martin B. (Marty) Weiser was an American film publicist long associated with the Warner Bros.
Publicity Department. Hired as an office boy for Warner Bros.' New York publicity office, he went on to
work in the studio's "exploitation" department, becoming its West Coast director in 1940. During the
1950s he started the publicity firm Weiser and Thomas, followed by the Marty Weiser Company. Weiser
joined the Arthur P. Jacobs Company for the remainder of the decade. He returned to Warner Bros. in 1961
and remained with the company until his death in 1988.
Property rights to the physical object belong to the Margaret Herrick Library. Researchers are
responsible for obtaining all necessary rights, licenses, or permissions from the appropriate companies
or individuals before quoting from or publishing materials obtained from the library.