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Collection Overview
 
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Description
The Marty Weiser papers span the years 1925-1988 and encompass approximately 24 linear feet. The collection consists of publicity-related material, including advertising budgets, clippings, correspondence, and press releases for hundreds of films, primarily Warner Bros. releases. There is correspondence, both personal and professional, pressbooks, clippings, and photographs. There is publicity material on film personalities, entities with which Weiser corresponded for exploitation and publicity purposes, and for subjects such as outdoor advertising, including billboards and skywriting. Companies with substantial representation include Arthur P. Jacobs, Lippert, Warner Bros., and Weiser's own company.
Background
Martin B. (Marty) Weiser was an American film publicist long associated with the Warner Bros. Publicity Department. Hired as an office boy for Warner Bros.' New York publicity office, he went on to work in the studio's "exploitation" department, becoming its West Coast director in 1940. During the 1950s he started the publicity firm Weiser and Thomas, followed by the Marty Weiser Company. Weiser joined the Arthur P. Jacobs Company for the remainder of the decade. He returned to Warner Bros. in 1961 and remained with the company until his death in 1988.
Extent
24 linear feet of papers.
Restrictions
Property rights to the physical object belong to the Margaret Herrick Library. Researchers are responsible for obtaining all necessary rights, licenses, or permissions from the appropriate companies or individuals before quoting from or publishing materials obtained from the library.
Availability
Available by appointment only.