Black and white photograph of an advertisement for the city of Mission Viejo and its residential housing developments. The
illustration is a photograph of a man and woman standing in front of a movie marquee at Cinema Viejo movie theater. The man
is straddling the driver's seat of a tandem bicycle and looking at the woman who is standing next to him and has her arm propped
on his shoulder while looking at a sheet of paper that she's holding. The marquee reads, "Ben Gazzara, Ernest Borgnine, Neptune
Factor, PG, Battle for the Planet of the Apes." There is also a thumbnail map in the lower right corner of the advertisement
that shows the location of Mission Viejo with respect to local freeways and coastal cities as well as the location of the
mentioned housing developments within Mission Viejo. The text of the advertisement reads, "Ride your bike to Saturday night.
Mission Viejo, where "home" is a "hometown" again. Bet you haven't done that in years ... a warm spring evening, the kids
staying with some friends, nice night to take in a movie. Even better when you don't have to fight traffic, pay for parking
, then walk six bloxcks. When we planned Mission Viejo, we had a feeling people liked things "kind of close by", so that a
bike would put you right in the heart of town. A little old fashioned, maybe, but we liked the idea. And we were right. Because
now it costs more in gas to get there than it does to get in the theater ... and you miss all that nice fresh air. (Mission
Viejo is nestled in the gentle ountains of Orange County ... the air really is fresh). And besides the theater, we have thoses
fabulous recreation centers, parks, schools, shopping plazas, and a $5 million hospital. It's all part of our town, Mission
Viejo. And it's all yours when you live here ... Aliso Villas Townhomes from $24,495, New Madrid from $43,750, New Barcelona
from $30,950, The Casta del Sol Active Retirement Neighborhood from $30,995, Castille from $34,200. By Mission Viejo Company,
builders of America's most successful new communities. Terms and prices are subject to change without notice. Equal Housing
Opportunities." Beneath the ad is printed, "Job # 24-1435, 7 col x 18", Register, 2/17/74." Ad was likely published in the
Orange County Register.
Mission Viejo Library
1974 February 17
1 photographic print : b&w ; 26 x 21 cm.
M.V. - Housing - Advertisements (General)
Mission Viejo (Calif.); Casta del Sol (Mission Viejo, Calif.); Cinema Viejo (Mission Viejo, Calif.); Aliso Villas (Mission
Viejo, Calif.); New Madrid (Mission Viejo, Calif.); New Barcelona (Mission Viejo, Calif.); Castille (Mission Viejo, Calif.)
Material in the public domain. No restrictions on use.